Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Afroz Ahmed

Afroz Ahmed

Summary

Results-driven leader with extensive experience in front-of-house and back-of-house operations. Proven track record of improving performance, increasing sales, and enhancing customer loyalty. Expertise in multi-unit management, optimizing operations, and driving business growth. Consistently exceeded targets through strategic planning and effective resource allocation.

Overview

19
19
years of professional experience

Work History

Area Manager - Retail Operations

Homecentre I Landmark Group
02.2023 - Current
  • Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
  • Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
  • Conducted training sessions to educate employees on best practices and procedures to increase profitability.
  • Assessed reports to evaluate performance, develop targeted improvements, and implement changes.
  • Transformed underperforming teams into productive, profitable teams.
  • Ensured compliance with all relevant regulations, maintaining detailed records and documentation as required.
  • Resolved conflicts promptly to promote positive environment for customers.
  • Developed and implemented strategies to improve customer service and increase sales.
  • Increased team productivity by streamlining processes and implementing more efficient systems.
  • Oversaw budget planning, strategy development, community outreach for organization.
  • Implemented cost-saving measures that resulted in significant financial savings for the company without sacrificing quality or service.
  • Oversaw inventory management, reducing costs through accurate forecasting and strategic purchasing decisions.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.

Store Manager – Sales & Operations

Homecentre – Landmark Group UAE & QATAR
05.2014 - 01.2023
  • Relocated to UAE from Qatar in Nov 2019 for business needs.
  • Managed 80,000 sqft MCC Store in Dubai.
  • Delivered SOTF format of Homecentre through stakeholder collaboration.
  • Led team including Deputy Store Manager and Department Managers to meet sales targets through motivation and appraisals.
  • Achieved over 100% annual turnover by controlling costs, maximizing revenue, and managing markdowns.
  • Supported retail sales team by coordinating with WH team to maintain stock levels.
  • Oversaw stock audit processes, ensuring inventory control and loss prevention measures were implemented.
  • Monitored sales team performance to identify improvements and enhance sales with Concept Manager input.
  • Conducted daily floor walks to uphold store hygiene, customer experience, and operational efficiency.
  • Managed cash handling and auditing of financial reports during daily closings while overseeing expenses.
  • Administered inventory system, restocking orders while managing merchandise flow with FIFO methods.
  • Planned and monitored stock audits to control shrinkage year-round.
  • Established strong client relations to secure repeat business through effective complaint resolution
  • Provided in-store training on SOPs, operations, customer service, and MS Office tools.

Asst. Lifestyle Manager- Sales & Operations

Gautier –Stylish French Living-Hyderabad
05.2012 - 04.2014

Team Leader – Front Office

The Park Hotels-Hyderabad
08.2011 - 04.2012

Beach Manager- Customer Service & Sales

Imperial Group of Hotels, Entebbe-Uganda
08.2010 - 05.2011

Guest Services Agent-Guest Services Department

Kingfisher Airlines Ltd., Hyderabad-India
10.2007 - 08.2010

Sales Executive- Customer Service & Sales

NEXT Retail India Ltd, Hyderabad-India
06.2006 - 09.2007

Education

Project Management Program -

Red Learning
Dubai
10-2024

B.A - English

Periyar University
01.2010

BTEC i HNC-Diploma - Aviation & Travel Management

Edexcel UK-Frankfinn

Skills

  • Hands on & Knowledge of all the systems used by Homecentre
  • Flexible in challenging situations
  • Goal-oriented mindset
  • Skilled in problem solving
  • Collaborative teamwork with diverse groups
  • Relationship building and management
  • Team development including Nationals
  • Controlling costs
  • Process improvement
  • Business development
  • Resource allocation
  • Brainstorming ideas
  • Territory management
  • Profit maximization

Accomplishments

Homecentre (2014 – till date)

  • Awarded best Concept Manager for FY 23-24
  • BOE in green for the concept after 3yrs
  • Operational improvement of MCC in the aspects of Receiving / BOE / Succession planning
  • MCC crossing 100 million milestone in FY 20-21 after 4 years
  • Delivered 1st SOTF (Store of the Future) in Dubai in 21-22
  • AMDP Completion in 21-22
  • Lead Sleep Studio Project from Retail for the concept & coordinated to launch across territories.
  • Lead Modular Configurator with Landmark Digital to launch across stores ( Modular Programs )
  • Awarded for Bright Ideas in Qatar in 2016
  • Opened new store for HC measuring 56,000sft at Gulf Mall in Qatar - April 2015.
  • Star Manager award for 2016 / 2017

Timeline

Area Manager - Retail Operations

Homecentre I Landmark Group
02.2023 - Current

Store Manager – Sales & Operations

Homecentre – Landmark Group UAE & QATAR
05.2014 - 01.2023

Asst. Lifestyle Manager- Sales & Operations

Gautier –Stylish French Living-Hyderabad
05.2012 - 04.2014

Team Leader – Front Office

The Park Hotels-Hyderabad
08.2011 - 04.2012

Beach Manager- Customer Service & Sales

Imperial Group of Hotels, Entebbe-Uganda
08.2010 - 05.2011

Guest Services Agent-Guest Services Department

Kingfisher Airlines Ltd., Hyderabad-India
10.2007 - 08.2010

Sales Executive- Customer Service & Sales

NEXT Retail India Ltd, Hyderabad-India
06.2006 - 09.2007

Project Management Program -

Red Learning

B.A - English

Periyar University

BTEC i HNC-Diploma - Aviation & Travel Management

Edexcel UK-Frankfinn

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Afroz Ahmed