ALBA ANTON
Amsterdam,North Holland
Summary
Dynamic marketing professional with extensive experience at Nike INC, specializing in brand strategy and digital solutions. Proven track record in driving innovative campaigns and stakeholder engagement. Skilled in Adobe Analytics and strategic planning, with a passion for leveraging consumer insights to enhance brand visibility and foster partnerships.
Overview
7
7
years of professional experience
Work History
Brand Marketing Senior
Nike INC
Amsterdam
12.2023 - Current
- Lead for running and training brand strategy for partners.
- Key account for Zalando and Premium Sports, stakeholder management.
- Lead for the Brand Training Reset for Women. Land the new concept in EMEA key cities.
- Directed full lifecycle of marketing campaigns ensuring seamless execution.
- Spearheaded the execution of innovative trade marketing plans with partners.
Creative Strategy
PocketRocket Agency
Freelance
09.2024 - 01.2025
- Provided marketing and creative strategy services.
- Crafted detailed, creative briefs for projects.
- Researched consumer insights data from surveys, focus groups to inform creative strategy development.
- Created comprehensive marketing plans that included budgeting, media outreach, and creative strategy.
Digital Experience Strategy Executive
Nike inc
Amsterdam
09.2020 - 12.2023
- Led & designed Experience Go to Market Strategy for this portfolio of partners: Nike Direct, Connected Marketplace, D’Unit, NBHD/ SNKRS & Performance Authenticators
- Managed & created digital Solutions leveraging AI, including content creation with SNAP Studio & digital showroom with 3D assets
- Measured project success through defined KPI'S, and led cross-functional teams collaborating with Brand Marketing, Merchandising, Sales & B2B clients
- Coordinated story-telling team, for Marketing campaigns including Airmax Pulse, Jordan Spike, Jordan 4RM, enhancing Nike's brand voice
- Photography Assistant In Season campaigns – TNPO PDP Fold assets)
- Creative Briefing, POC of creative agencies & vendors
- Managed budgets, timelines, and deliverables to ensure successful partnership activations
Key Account Manager
About you & next
Amsterdam
01.2023 - 09.2023
- Managed stakeholder partnership with About You, leading the Kids' lifestyle space
- Leveraged forecasting, building assortment, and buy plan skills to drive strategic partnerships
- Creative campaign: 10 years with AboutYou
- Liase, Marketing, Sales & Account
- Developed strategic sales plans, leveraging forecasting, assortment building & buy plans skills
- Strengthened partner relationships through brand and marketing expertise
Consumer Insights Intern
Scotch & Soda
Amsterdam
06.2019 - 09.2019
- Conducted a Master Thesis on targeting Gen Z, providing insights into youth behaviour and trends
Business Developer & Brand PR for Nordics
Brava Fabrics
Århus
09.2018 - 06.2019
- Developed the Nordic Market by establishing strategic partnerships and increasing brand visibility
- Conducted market research to identify trends and opportunities for business growth
- Negotiated contracts and closed deals with Key clients, achieving targets
- Lead B2B & B2C communications (copywriter)
Assistant lead of the Communication & Branding
BARNASANTS
Barcelona
04.2018 - 01.2019
- Company Overview: BARNASANTS collab with PRIMAVERA SOUND (a song-writer music festival in Barcelona)
- Assistant lead of the Communication & Branding of BARNASANTS collab with PRIMAVERA SOUND (a song-writer music festival in Barcelona)
- BARNASANTS collab with PRIMAVERA SOUND (a song-writer music festival in Barcelona)
- Https://barnasants.com
Education
Master's - Brand Strategy & Creative Direction
Hoala
Amsterdam12.2024
Master's - Creative Industries
Antwerp Management School
Antwerp09.2019
Exchange program - Law & Business
Aarhus University
Aarhus, Denmark09.2018
Bachelor of Law -
Universitat de Barcelona
Barcelona09.2014
Skills
- Adobe Analytics
- Airtable
- Brand marketing
- Brand Strategy
- Content creation
- Digital Strategy
- Figma
- Market Research
- Miro
- Strategic Planning
- Synthesia
- Creative Briefing
- Adobe Photoshop
- Client Engagement
- AI Product Knowledge
- Retail Specialist
- Strategic Consultation
- Data analysis
- Project management
Websites, Portfolios and Profiles
https://www.linkedin.com/in/albaanton/
Projects
BARNASANTS EDITORIAL, 04/18, 01/19, Barcelona, Assistant lead of the Communication & Branding of BARNASANTS collab with PRIMAVERA SOUND (a song-writer music festival in Barcelona), https://barnasants.com
Languages
Spanish
First Language
English
Proficient (C2)
C2
Catalan
Proficient (C2)
C2
Italian
Intermediate (B1)
B1
Timeline
Creative Strategy
PocketRocket Agency
09.2024 - 01.2025
Brand Marketing Senior
Nike INC
12.2023 - Current
Key Account Manager
About you & next
01.2023 - 09.2023
Digital Experience Strategy Executive
Nike inc
09.2020 - 12.2023
Consumer Insights Intern
Scotch & Soda
06.2019 - 09.2019
Business Developer & Brand PR for Nordics
Brava Fabrics
09.2018 - 06.2019
Assistant lead of the Communication & Branding
BARNASANTS
04.2018 - 01.2019
Master's - Brand Strategy & Creative Direction
Hoala
Master's - Creative Industries
Antwerp Management School
Exchange program - Law & Business
Aarhus University
Bachelor of Law -
Universitat de Barcelona
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