Ali Ahmad Ayub

• Spearhead advisory services for clients across six GCC countries, providing strategic insights and solutions tailored to regional nuances.
• Manage and lead a dynamic team of professionals, fostering a collaborative environment to ensure seamless operations and client satisfaction
• Cultivate and maintain strong client relationships, serving as a trusted advisor on matters related to advisory and audit matters.
• Conduct in-depth market research and analysis to stay abreast of regional economic trends, regulatory changes, and industry developments, providing actionable recommendations.
• Develop and implement robust financial models and risk assessment strategies, enabling clients to make informed decisions in dynamic market conditions

Major Clients and Projects delivered during the tenure:

• Executed vendor setup and payment, administration of bank accounts and account reconciliations.
• Supported operations management, sales, and marketing efforts to increase revenue and overall financial health.
• Created organizational structures to improve accounting and finance functions.
• Trained new and existing staff members in various financial procedures to prepare for job requirements.
• Responsible for planning, directing and controlling finance and accounting activities of the Company with Finance Director.
• Responsible for preparation of annual management financial statements and liaison with external auditors for all the companies in the group
• Responsible for preparation of annual budgets and cash flow projections after discussion with all departments. review of actual vs. budget reports and provide recommendations for expenditure control in case of significant variances.
• Responsible for the development and implementation and periodic review of financial policies and procedures of the group.
• Ensure maker checker principle, segregation of duties and internal controls are established and monitored for the finance activities at all business entities.

• Responsible for planning, directing and controlling finance and accounting activities of the Company with Financial controller and Director.
• Responsible for preparation of annual management financial statements and liaison with external auditors for all the companies in the group
• Responsible for preparation of annual budgets and cash flow projections after discussion with all departments. review of actual vs. budget reports and provide recommendations for expenditure control in case of significant variances.
• Played an integral role in the fair valuations and risk assessments during the acquisition of OLX MENA by the group
• Responsible for the development and implementation and periodic review of financial policies and procedures of the group.
• Ensure maker checker principle, segregation of duties and internal controls are established and monitored for the finance activities at all business entities.

Initial System and Risk Evaluation Audit

• Review of existing organisational structure and compliance with SOP's and relevant rules and regulations for Poly Pack (Pvt) Limited, Orient Electronics (Pvt) Limited, PakTurk Businessmen Association and many more

Standard Operating Procedures

• Involved in designing SOP's of Samad Rubber Works (Pvt.) Limited, Asia Poultry Feeds, Khawja Feeds

Fixed Assets Register and Tagging

• As team leader involved in developing fixed assets register along with Tagging of assets into categorizations as per local laws

Statutory Audits (Report to Shareholders & Members)

• Worked as team leader in recent statutory audits on different client, assisting clients in preparation of financial statements of large sized entities, Medium sized entities and small sized entity in accordance with the applicable financial reporting framework including compliance with International Financial Reporting Standards, Local Corporate Laws and directives of regulatory authorities applicable in Pakistan

Audit Planning and Finalization

• Leading team through the planning, execution and completion stages of audit, Supervision, review and finalization of Assurance engagements