Driven Business Development Executive with career history in multi-state distributed businesses and proven skill in hiring, developing and retaining high-performance teams. Motivating leader with strengths in building strategic relationships to support key business initiatives. Highly skilled in change management, management transition and merger integration. Offering excellent interpersonal and communication skills and experience managing matrixed organizations.
· Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales.
· Led market launch of new products. Identified opportunities, researched new product possibilities, collaborated with design team and created campaigns.
· Created web portal to transform previously archaic internet into a dynamic website improving communication flow and adding an effective sales tool for field reps.
· Provided training, course guides and brochures that enhanced the sales reps’ understanding of product and helped them sell more effectively.
· Performed ongoing customer/market research and demographic profiling to identify and capitalize on market needs ahead of the curve.
· Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget (without compromising business growth goals.