Summary
Overview
Work History
Education
Skills
Timeline
Generic

Asif Khan

Channel Sales Manager
London / Bahrain / Dubai

Summary

Demonstrated ability over 18+ years to embody a 'sales discipline' developing well thought-out plans for helping customers and teams grow faster, serve better & stay safe simply by deploying some seriously clever technology across their IT environments.

Transformation is my passion. Bringing simplification and structure to complex environments is my signature strength. Collaborating with customers and partners to lead them through change by breaking things down into simple, executable and measurable steps has driven consistent growth, customer satisfaction and results for Multinational leaders, across territories and verticals in Middle East and UK.

Overview

24
24
years of professional experience

Work History

Channel Sales Manager

Dell EMC - Middle East
3 2020 - Current
  • Responsible for the country revenue growth for Bahrain and Kuwait managing Channel Sales and direct touch with top Enterprise and Public sector customers to protect their business critical asset, their data.
  • Expanding Dell EMC Storage Solutions for structured & unstructured data, Multi-Cloud, Gen AI, Data Protection, VDI, VMware, VxRail Hyper-convergence, and Cyber Recovery Solutions.
  • Forming new regional alliances with Microsoft, Cybersecurity, NVIDEA, Broadcom and other OEM's creating a new stream of business.
  • Leading Bahrain to significant growth & transforming our customers infrastructure in line with the countries 'Cloud First' strategy.
  • Leading teams to succeed on the vision, strategy, execution, metrics for Dell Technology revenue growth for the country.

Territory Account Manager

Cisco Systems - Middle East
11.2017 - 07.2018
  • Achiever developing and executing the customer and partner sales initiatives maximizing Cisco's opportunity with multicloud solutions launching projects in Bahrain’s Enterprise, Commercial and Telco's.
  • Consultative engagements within major Finance, Retail, and Oil & Gas customers for pipeline creation resulting in revenue growth across the on prem and cloud portfolio.
  • Creating commercial propositions for AMEX, Standard Chartered, Gulf Air, Airport, and other Enterprises transition to Digital and Cloud Solutions with an AWS, Microsoft environment underpinning by Software Defined Access, SD-WAN, Analytics software, Cybersecurity, and professional services.

Partner Account Manager

Cisco Systems - Middle East
08.2015 - 11.2017
  • FY17 Leading Cisco Partner and Customer transition to core technology drivers of Digitisation, Cloud, Cybersecurity, Software and Network capacity improvement,including Hyper-converged Infrastructure and Cisco Professional Services in Bahrain. Lead to success a new program for Digital Network Architecture and Cloud Managed Service Provider sales framework in Bahrain, Qatar, Kuwait and Levant
  • FY16 Growing Cisco revenues through the channel partner landscape across Bahrain, Pakistan, Afghanistan and Yemen to deliver Cisco growth goals and strategic priorities. As a conduit between Cisco, Channel Partners and customers delivered timely forecast on projects with a total value of $57M, reducing backlog and deferrals improving margins while improving PSAT and CSAT.
  • Lead Cisco virtual sales and distribution teams for volume opportunities to deliver a predictable book of business which now drives improved forecast accuracy for sales team across five countries by creating a programmatic approach to demand generation.
  • Business recognition for successfully uncovering, qualifying, developing, and closing net new, dormant technology white-space.
  • Built sales and technical capabilities for System Integrators, VARS and SP Channel to successfully deliver on projects across Managed Services, Software, Cybersecurity, Multicloud solutions, Hyper-convergence, SDA, ACI, and IoT.

Account Manager

Cisco Systems - Middle East
10.2013 - 07.2015
  • Launched business growth initiatives across major customers in Bahrain Enterprise, Commercial and Public Sector while managing Cisco partners strategy for technology solutions and professional services within the same clients achieving 143% of quota.
  • Rapidly built Middle East relations and trust to leverage all cross-functional resources to over achieve: inside sales, engineering teams, field marketing, sales and product specialists, services team, sales ops, legal, deal desk, finance and other sector specialists to deliver relevant solutions.
  • Following planned methodology to assure the continuity, developing, updating, maintaining, and knowledge transfer processes. Attending regular meetings up to Sr Management & C- Level, technology sessions, trainings, projects closing discussions, helping the clients by providing the best of breed solutions protecting the network environment, and assuring CSAT via fault free process.
  • Utilizing cross architecture technical and business knowledge to directly consult with customers and align key business outcomes.

Business Manager

Cisco Systems - United Kingdom
08.2010 - 10.2013
  • Managed the largest UK territory London North - Anglia, determined business drivers to create a successful strategy for driving commercial to 115% YoY growth to $106M.
  • Differentiated a strategy for the larger Gold partners and Strategic Specialised Partners to maximise growth across R&S, Security, Data Center, Wireless, Software, Services and Collaboration solutions into projects that meet our customer needs on a strategic methodology.
  • Lead discovery activities with customers and partner consultations, translating needs into complex solutions via project stakeholders, articulate unique value of Cisco solutions & manage to closure.

Channel Account Manager

Cisco Systems - United Kingdom
10.2007 - 07.2010
  • Channel BDM growing the Cisco UK partner landscape recruiting over 350 new certified Cisco VAR, SI's, SP Partners selling Cisco. Transitioning new partners from rookie to rock star.
  • Implemented innovative initiatives with large Cisco partner's technology lines of business that created business transformation solutions to new & existing customer base for Cisco Cisco R&S, Security, DC, Wireless and Collaboration.

Senior Account Manager

Cable & Wireless - United Kingdom
05.2004 - 10.2007

Brand Consultant

Which Design
03.2003 - 05.2004

Sales Manager

Nextcall Communications
09.2000 - 02.2003

Education

University of Hertfordshire
United Kingdom

Skills

Territory Sales Planning

Strategic Account Plans

Business Development

Multiple Country Channel Plans

Partner Development Plans

Digitization Technologies

Gen AI

Strategy and Planning

Cloud Strategy

Cisco Solutions

Meraki Cloud Solutions

Dell EMC Solutions

Amazon Web Services (AWS) Solutions

VMware Solutions

Enterprise, Commercial, Public Sector Customers

Cyber Security Solutions

Data Protection

Alliance Partner Solution

Complex Solutions

Customer Satisfaction (CSAT)

Internet of Things (IoT)

Business Transformation

Demand Generation

Creative problem solving

Consultative Selling

Creating Value Propositions

SalesForce - CRM

Building and Leading Virtual Teams

Executive Level Credibility

Leading Account Teams to deliver objectives

People/talent development within the business partners, distribution and colleagues

Accurate forecasting of revenue quota's of $75 - $106M

Land, Adopt, Expand, Renew Revenue Account Plans

Monthly & Quarterly Business Reviews

Professional Services

Vertical trend, analysis and segmentation

Timeline

Territory Account Manager

Cisco Systems - Middle East
11.2017 - 07.2018

Partner Account Manager

Cisco Systems - Middle East
08.2015 - 11.2017

Account Manager

Cisco Systems - Middle East
10.2013 - 07.2015

Business Manager

Cisco Systems - United Kingdom
08.2010 - 10.2013

Channel Account Manager

Cisco Systems - United Kingdom
10.2007 - 07.2010

Senior Account Manager

Cable & Wireless - United Kingdom
05.2004 - 10.2007

Brand Consultant

Which Design
03.2003 - 05.2004

Sales Manager

Nextcall Communications
09.2000 - 02.2003

Channel Sales Manager

Dell EMC - Middle East
3 2020 - Current

University of Hertfordshire
Asif KhanChannel Sales Manager