Asif Khan
Channel Sales Manager
London / Bahrain / Dubai
Summary
Demonstrated ability over 18+ years to embody a 'sales discipline' developing well thought-out plans for helping customers and teams grow faster, serve better & stay safe simply by deploying some seriously clever technology across their IT environments.
Transformation is my passion. Bringing simplification and structure to complex environments is my signature strength. Collaborating with customers and partners to lead them through change by breaking things down into simple, executable and measurable steps has driven consistent growth, customer satisfaction and results for Multinational leaders, across territories and verticals in Middle East and UK.
Overview
24
24
years of professional experience
Work History
Channel Sales Manager
Dell EMC - Middle East
3 2020 - Current
- Responsible for the country revenue growth for Bahrain and Kuwait managing Channel Sales and direct touch with top Enterprise and Public sector customers to protect their business critical asset, their data.
- Expanding Dell EMC Storage Solutions for structured & unstructured data, Multi-Cloud, Gen AI, Data Protection, VDI, VMware, VxRail Hyper-convergence, and Cyber Recovery Solutions.
- Forming new regional alliances with Microsoft, Cybersecurity, NVIDEA, Broadcom and other OEM's creating a new stream of business.
- Leading Bahrain to significant growth & transforming our customers infrastructure in line with the countries 'Cloud First' strategy.
- Leading teams to succeed on the vision, strategy, execution, metrics for Dell Technology revenue growth for the country.
Territory Account Manager
Cisco Systems - Middle East
11.2017 - 07.2018
- Achiever developing and executing the customer and partner sales initiatives maximizing Cisco's opportunity with multicloud solutions launching projects in Bahrain’s Enterprise, Commercial and Telco's.
- Consultative engagements within major Finance, Retail, and Oil & Gas customers for pipeline creation resulting in revenue growth across the on prem and cloud portfolio.
- Creating commercial propositions for AMEX, Standard Chartered, Gulf Air, Airport, and other Enterprises transition to Digital and Cloud Solutions with an AWS, Microsoft environment underpinning by Software Defined Access, SD-WAN, Analytics software, Cybersecurity, and professional services.
Partner Account Manager
Cisco Systems - Middle East
08.2015 - 11.2017
- FY17 Leading Cisco Partner and Customer transition to core technology drivers of Digitisation, Cloud, Cybersecurity, Software and Network capacity improvement,including Hyper-converged Infrastructure and Cisco Professional Services in Bahrain. Lead to success a new program for Digital Network Architecture and Cloud Managed Service Provider sales framework in Bahrain, Qatar, Kuwait and Levant
- FY16 Growing Cisco revenues through the channel partner landscape across Bahrain, Pakistan, Afghanistan and Yemen to deliver Cisco growth goals and strategic priorities. As a conduit between Cisco, Channel Partners and customers delivered timely forecast on projects with a total value of $57M, reducing backlog and deferrals improving margins while improving PSAT and CSAT.
- Lead Cisco virtual sales and distribution teams for volume opportunities to deliver a predictable book of business which now drives improved forecast accuracy for sales team across five countries by creating a programmatic approach to demand generation.
- Business recognition for successfully uncovering, qualifying, developing, and closing net new, dormant technology white-space.
- Built sales and technical capabilities for System Integrators, VARS and SP Channel to successfully deliver on projects across Managed Services, Software, Cybersecurity, Multicloud solutions, Hyper-convergence, SDA, ACI, and IoT.
Account Manager
Cisco Systems - Middle East
10.2013 - 07.2015
- Launched business growth initiatives across major customers in Bahrain Enterprise, Commercial and Public Sector while managing Cisco partners strategy for technology solutions and professional services within the same clients achieving 143% of quota.
- Rapidly built Middle East relations and trust to leverage all cross-functional resources to over achieve: inside sales, engineering teams, field marketing, sales and product specialists, services team, sales ops, legal, deal desk, finance and other sector specialists to deliver relevant solutions.
- Following planned methodology to assure the continuity, developing, updating, maintaining, and knowledge transfer processes. Attending regular meetings up to Sr Management & C- Level, technology sessions, trainings, projects closing discussions, helping the clients by providing the best of breed solutions protecting the network environment, and assuring CSAT via fault free process.
- Utilizing cross architecture technical and business knowledge to directly consult with customers and align key business outcomes.
Business Manager
Cisco Systems - United Kingdom
08.2010 - 10.2013
- Managed the largest UK territory London North - Anglia, determined business drivers to create a successful strategy for driving commercial to 115% YoY growth to $106M.
- Differentiated a strategy for the larger Gold partners and Strategic Specialised Partners to maximise growth across R&S, Security, Data Center, Wireless, Software, Services and Collaboration solutions into projects that meet our customer needs on a strategic methodology.
- Lead discovery activities with customers and partner consultations, translating needs into complex solutions via project stakeholders, articulate unique value of Cisco solutions & manage to closure.
Channel Account Manager
Cisco Systems - United Kingdom
10.2007 - 07.2010
- Channel BDM growing the Cisco UK partner landscape recruiting over 350 new certified Cisco VAR, SI's, SP Partners selling Cisco. Transitioning new partners from rookie to rock star.
- Implemented innovative initiatives with large Cisco partner's technology lines of business that created business transformation solutions to new & existing customer base for Cisco Cisco R&S, Security, DC, Wireless and Collaboration.
Senior Account Manager
Cable & Wireless - United Kingdom
05.2004 - 10.2007
Brand Consultant
Which Design
03.2003 - 05.2004
Sales Manager
Nextcall Communications
09.2000 - 02.2003
Education
University of Hertfordshire
United KingdomSkills
Territory Sales Planning
Strategic Account Plans
Business Development
Multiple Country Channel Plans
Partner Development Plans
Digitization Technologies
Gen AI
Strategy and Planning
Cloud Strategy
Cisco Solutions
Meraki Cloud Solutions
Dell EMC Solutions
Amazon Web Services (AWS) Solutions
VMware Solutions
Enterprise, Commercial, Public Sector Customers
Cyber Security Solutions
Data Protection
Alliance Partner Solution
Complex Solutions
Customer Satisfaction (CSAT)
Internet of Things (IoT)
Business Transformation
Demand Generation
Creative problem solving
Consultative Selling
Creating Value Propositions
SalesForce - CRM
Building and Leading Virtual Teams
Executive Level Credibility
Leading Account Teams to deliver objectives
People/talent development within the business partners, distribution and colleagues
Accurate forecasting of revenue quota's of $75 - $106M
Land, Adopt, Expand, Renew Revenue Account Plans
Monthly & Quarterly Business Reviews
Professional Services
Vertical trend, analysis and segmentation
Timeline
Territory Account Manager
Cisco Systems - Middle East
11.2017 - 07.2018
Partner Account Manager
Cisco Systems - Middle East
08.2015 - 11.2017
Account Manager
Cisco Systems - Middle East
10.2013 - 07.2015
Business Manager
Cisco Systems - United Kingdom
08.2010 - 10.2013
Channel Account Manager
Cisco Systems - United Kingdom
10.2007 - 07.2010
Senior Account Manager
Cable & Wireless - United Kingdom
05.2004 - 10.2007
Brand Consultant
Which Design
03.2003 - 05.2004
Sales Manager
Nextcall Communications
09.2000 - 02.2003
Channel Sales Manager
Dell EMC - Middle East
3 2020 - Current
University of Hertfordshire
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