FADAK BARDASTANI

• Customer user experience and user interface (UX/UI)
• Designing, developing and improving customers digital journey across the digital banking features
• Ensuring customer satisfaction excellence is met when using the app features
• Responding to customer complaints and reporting within the different stakeholders
• Testing and modifying the prototypes once completed prior to final production and go live quality assurance exercise
• Constantly review and modify the appʼs visuals, language and tone of voice to ensure friendliness, simplicity and customer engagement
• Developing and enhancing the customer notifications method
• Supporting cross-functional teams in launching new services and achieving retail banking KPIs..
• Developing comprehensive marketing collateral, FAQs, and promotional campaigns to boost feature awareness and usage.
• Consistently conducting internal and external focus groups to gather feedback and insights aimed at enhancing the user experience. following thorough analysis, implement changes as needed.

Achievements

• Spearheaded innovative UX/UI projects that boosted app usability and user satisfaction.
• Developed and launched The Family Banking project by designing child-focused features, backed by customer feedback and focus group insights.
• Digitized the Personal Finance process and successfully launched it in the app, enabling users. to apply and obtain loans within minutes.
• Played a pivotal role in promoting digital banking services, leading to increased customer engagement and product adoption.
• Developed engaging marketing materials, FAQs, and in-app notifications to ensure seamless communication with customers.
• Played a key role in delivering exceptional customer experiences which was honored with MENA Banking Excellence Award for Best Digital Banking Application Customer Experience

• Educating customers on digital channels i.e ATMs, CDM, ITM and Mobile Banking
• Managing turn around time and improving work flow of the branch
• Providing and generating leads for sales and service officers based on walk in customers
• Supporting KYC updating project while servicing customers and insuring all data is being updated