Fatema Khalil Yar
Manama
Summary
Business Development Manager with over 14 years experience in the Aviation Industry, skilled in growing sales and improving stakeholder relations. Strategically-minded in capturing new business and leveraging dynamic market opportunities. Accomplished in exceeding targets with results-driven approach.
Overview
15
15
years of professional experience
Work History
Business Development Manager
GULF AIR
01.2012 - Current
- Act as a central point of contact for the commercial organization, linking with HDQ departments and outstation teams to achieve the commercial network and regional objectives
- Drive the implementation of Gulf Air's short, mid, and long-term sales strategy.
- Serve as a single source of information by providing market intelligence to outstation and regional management teams, identifying competitive market threats and opportunities.
- Review AOS performance, P2P/ Transfer contribution, conduct comprehensive analysis on the OD (Origin & Destination) mix and proactively identify opportunities for online and offline markets contribution.
- Analyze internal and external data sources and provide recommendations to assist management in optimizing revenue generation at cabin, channel, and segment levels.
- Managing incentives by providing commercial and analytical support during the planning, implementation and reviewing of travel agents incentives programs, managing budgets, and coordinating regional activities.
- Evaluate global partnerships and collaborate with stakeholders to implement market-specific promotions in alignment with the short/long term regional sales strategies.
- Manage contracts and relationships with online travel agencies (OTAs) on a global scale, act as the point of contact and monitor their performance.
- Collaborate with internal teams to track performance metrics and initiate actions for improvement
- Scope new opportunities, ensure contractual obligations are met, negotiate agreements, and review business plans for remedial action.
- Review and process the stations’ Sales Tools proposals/ requirements and monitor on a monthly/quarterly basis.
- Contribute to the execution of Gulf Air's distribution strategy by managing the day to day relationship with Global Sales Agents (GSA). This will include working with GSA to scope new opportunities, ensuring GSAs meet contractual obligations and generate the required volume/revenue support for the online/offline routes and helping them to get adequate support from GF stakeholders.
- Manage GSA contract tendering for new appointments/renewals and negotiate agreements with GSAs.
- Review Business Plans and liaise with Sales Management in HDQ on the implementation of the remedial action recommended with the aim increase success of planned activities.
- Coordinate on closure and opening of new stations in terms of assets/legal/staff/etc.
- Preparing daily, weekly, monthly and yearly sales reports to various stakeholders in the Gulf Air Commercial organization.
- Share best practices and learnings across the region, ensure optimal use of sales and analytical tools, and support sales teams in developing required competencies.
Manager Network & Revenue Analysis
GULF AIR
01.2011 - 01.2012
- Responsible for analysis of Gulf Air Network performance and revenue in comparison with agreed budget
- Monitor, analyze and report on route/AOS performance and market shares
- Assist in the development of the most suitable reports for Gulf Air Senior Management with regards to revenue and advanced booking information
- Support Senior Management in developing presentations for the Board of Directors of Gulf Air.
Cost & Budget Controller
GULF AIR
01.2009 - 01.2011
- Analyze Gulf Air’s monthly financial results, trends and variances
- Coordinate and participate in budgeting process of the whole company and once approved, control expenditure against budgets and report on variances
- Provide high quality support service to Manager Cost and Budget and Managers Divisional Control through project control and cost analysis
- Proactively review and suggest ways of reducing controllable costs with a view to increase the productivity and achieve the overall company objective
- Validates accounting entries performed directly into the system of the HDQ and Outstations ensuring completeness and accuracy
- Ensure proper distribution of revenues and expenses among all departments and costs centers
- Periodic review of various provisions, accruals and suspense accounts
- Conduct Research and working on ad hoc Projects requested by the CFO.
Education
Master of Science - Finance
University of Bradford
UK12.2008
BSc in Finance - Finance
University College Bahrain
Bahrain12.2007
International Baccalaureate Diploma (IB Diploma) -
Modern Knowledge School
Bahrain12.2004
American High School Diploma -
Modern Knowledge School
Bahrain12.2004
Skills
- Business Relationship Development
- Salesforce Management
- Decision-Making
- Strategic Partnerships
- Market Trend Analysis
- Cross-Functional Collaboration
- Negotiations
- Problem Solving
Accomplishments
- Approved Bahrain Tender Board Evaluation Member (January 2022)
- Airline Competition Law (IATA) (December 2020)
Languages
Fluent in Arabic and English
Proficient
C2
General Interests
My primary interests include Design, travel and reading.
Skills - It
- Proficient in MS Office Suite
- Good command of programming in VBA
References
Available upon request
Timeline
Business Development Manager
GULF AIR
01.2012 - Current
Manager Network & Revenue Analysis
GULF AIR
01.2011 - 01.2012
Cost & Budget Controller
GULF AIR
01.2009 - 01.2011
Master of Science - Finance
University of Bradford
BSc in Finance - Finance
University College Bahrain
International Baccalaureate Diploma (IB Diploma) -
Modern Knowledge School
American High School Diploma -
Modern Knowledge School
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