Gary Cahill

As a seasoned art based creative leader and experienced storyteller with 20 years of experience throughout the advertising/marketing network. I’ve created and lead engaging, innovative, projects and campaigns for global brands through the MENA region, Asia and the United kingdom. Campaigns driven by originality and fully comprehending the intersection between creativity and business. A skill to transform strategic insight to grabbing big ideas.

With a proven ability to lead as a mentor, as well as leading by example, I collaborate, and motivate

Cross-functional creative teams, with a need to share my diverse skills, from the foundations of design process, creative strategy thinking, industry trends, together with my nature of curiosity, I constantly find opportunities in every brief to direct, and tack my teams to reach and deliver outstanding results.

Through the years I’ve continuously grown within the very best networks and gained rich experience across multiple categories, sectors. Creative channels whether offline or online, from TV through to brand experiential activations, ambient and commerce. I’ve conceived, crafted and delivered major brand campaigns,reaching out to varieties of cultures efficiently. Built strong tactical experience activities and flagship stores targeting shoppers.

• Richard Nicoll, Founder, Commerce Strategist and Creative Consultant, worked with Gary on the same team, 2023, It's been a pleasure working with Gary for nearly 4 years at Liquid Dubai. Gary is a creative's creative! Constantly putting forward ideas that add a spark of inspiration and an unexpected twist to any brief. I found that Gary doesn't just tell you, he shows you! He's a talented conceptualiser and visualizer and when you work with him, ideas fly off the page and create excitement from the get go! Initially new to Shopper Marketing and commerce when joining Liquid, Gary has embraced the creative opportunities, learned quickly and created some really relevant, effective and beautiful work in the commerce and retail space. He's a real team player, a lovely fella and I look forward to working again with him in the future.
• David Dean Brook, Executive Creative Director, worked with Gary on the same team, 2010+, "Before I worked with Gary I knew him by reputation". As a extremely talented Creative Director who also made it a major priority to make sure his team were happy within the working environment and also pleased with the quality of working they were producing. I certainly wasn't disappointed, not only is Gary constantly on the ball, his ideas are continuity fresh and engaging, his work ethic is admirable and he allows those working with him the freedom to explore ideas and craft their work. He is a true CD anyone would be, "Lucky to work with".
• Stewart Hilton, Co-founder & Joint CEO, Zeal Limited (UK), managed Gary, 2018, Despite being a talented creative with a great portfolio of work across some amazing brands, Gary is also humble and very easy to work with. He is passionate about what he does and gives everything 150%. It was a pleasure working with him during his temporary stint with us.

• In-store Shopper experience. King c. Gillette: Gold, 2021.
• In-store Shopper experience. Canon: Bronze, 2021.
• In-store Shopper experience. H&S Supreme: Bronze, 2020
• Media communication.‘Spot the dot’ campaign Optica: Bronze, 2013.
• Print Campaign. Heinz ‘Ransom’ Campaign: Gold, 1999.