Hafiz Ifraz Javed
Manama
Summary
Results-driven Operations Professional with 12+ years of progressive experience across GCC’s entertainment and F&B sectors. Proven expertise in launching and scaling operations, optimizing processes, and leading high-performing teams to deliver service excellence. Adept at driving revenue growth through data-backed strategies, cost control, and value-driven package creation. Known for hands-on leadership, stakeholder collaboration, and an agile approach to solving operational challenges. Seeking a leadership role in a dynamic organization where I can contribute to business expansion and long-term success.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Outlet Manager
Adventure Park by Emaar
01.2024 - Current
- Achieved BHD650K+ revenue in 2024 through strategic operations management.
- Increased weekday revenue 15-20% by launching strategic ticketing packages in 2025
- Oversee daily functions of 8+ attractions in multi-attraction indoor adventure park, maintaining safety standards and service excellence for all age groups.
- Directly manage 30+ staff across operations, café, and guest services with focus on performance management and team development.
- Key member of opening team that established operational SOPs, attraction readiness protocols, and service frameworks.
- Designed and implemented operational SOPs and training programs that enhanced staff efficiency and service consistency.
- Created centralized tracking systems for attendance, payroll and performance metrics to support HR and finance operations.
- Maintained 98%+ satisfaction ratings through professional complaint resolution and service recovery protocols.
Duty Manager
Dubai Hills Attractions by Emaar
01.2022 - 01.2024
- Drove Adventure Park revenue from AED 16M (2022) to AED 18M (2023) through operational excellence and strategic upgrades.
- Played a dual role managing both operational floors and back-end administrative functions for seamless park activities.
- Led and trained 60+ staff across café, attractions, and guest services, fostering accountability and teamwork.
- Oversaw day-to-day operations of PlayDxb and Storm Coaster, ensuring safety, maintenance, and peak-hour efficiency.
- Collaborated with maintenance to resolve technical issues, achieving zero downtime during peak periods.
- Launched new F&B items (popcorn, slush), boosting daily sales and customer satisfaction.
- Optimized café/retail inventory with FIFO systems, vendor management, and stock control.
- Conducted SOP and safety training for 100% compliance across teams.
Area Manager
Moomoo Burgers L.L.C
03.2021 - 03.2022
- Led end-to-end restaurant operations (dine-in/delivery) with 95%+ satisfaction scores for food/service
- Managed 20+ staff - hiring, training, scheduling - cut turnover by 25%
- Controlled inventory via FIFO system and vendor deals, reducing waste by 18%
- Used iiko/Sapaad POS for live sales tracking and P&L reporting
- Drove 22% more weekday customers with value meal programs
- Ran social media campaigns that boosted engagement by 40%
- Solved 100+ complaints yearly with 95% satisfaction recovery rate
- Made 15+ SOPs for kitchen/delivery, cutting order time by 30%
Business Partner/Operations Head
Sketch Cafe LLC
09.2017 - 11.2020
Branch Supervisor/Public Relations Officer
Just Fresh L.L.C
06.2014 - 09.2017
Education
Bachelor of Arts - Private
University of Punjab
01.2012
Skills
- Attraction Management
- Guest complaint handling
- SOP creation & implementation
- Business Development
- VIP & Royals Movement handling
- Franchisee Management
- Multi Store Management
- Business Understanding
- Package Development & Pricing Strategy
Accomplishments
- Achieved 15–20% revenue growth in 2025 through innovative ticketing packages and value-driven promotions.
- Generated AED 18 million annual revenue at Adventure Park, Dubai Hills in 2023 through strategic operational planning.
- Reduced queue times by 30% during peak periods by streamlining guest flow and optimizing staff allocation.
- Maintained 98% guest satisfaction scores consistently through high service standards and frontline training.
- Decreased staff turnover by 25% by implementing engagement strategies, recognition programs, and team development.
- Improved per-guest spend and operational efficiency through upselling, targeted offers, and frontline empowerment.
Certification
- Marassi Mall Appreciation certificate (2025)
- Bahrain Traffic Dept. Recognition (2024)
- Employee Excellence Certificate (2023)
- Appreciation certificate with Emaar Shield by Emaar Security Department (2022)
LANGUAGES
English (Fluent)
Arabic (Fluent)
Urdu (Native)
Timeline
Outlet Manager
Adventure Park by Emaar
01.2024 - Current
Duty Manager
Dubai Hills Attractions by Emaar
01.2022 - 01.2024
Area Manager
Moomoo Burgers L.L.C
03.2021 - 03.2022
Business Partner/Operations Head
Sketch Cafe LLC
09.2017 - 11.2020
Branch Supervisor/Public Relations Officer
Just Fresh L.L.C
06.2014 - 09.2017
Bachelor of Arts - Private
University of Punjab
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