HAITHAM ELRAEI

• Manage overall operations, staff, and budgets in the territory.
• Contribute to the development and execution of the overall business strategy in the territory and provide input for regional strategies.
• Oversee the sales operations and track sales performance, team results and ensure they are in alignment with budgets.
• Report back to the company senior management on business results and operations.
• Provide leadership and coaching to direct reports.
• Lead business development and marketing plans in the territory.
• Provide strategic direction to the sales and marketing teams to ensure delivery of broad business objectives.
• Assure proper recruitment, induction, evaluation and retention practices of staff.
• Conduct relevant staff evaluation and appraisals and oversee professional development and training program plans for the staff.
• Oversee the shared services functions thereby ensuring smooth company operations.
• Develop strong understanding and maintain market data for the country.
• Conduct monthly and yearly forecast (purchase & sales) & control stock inventory accordingly.

• Determines annual sales and gross-profit plans by implementing marketing strategies; and analyzing trends and results
• Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; and projecting expected sales volume and profit for existing and new products
• Implements national sales programs by developing field sales action plans
• Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
• Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand
• Completes national sales operational requirements by scheduling and assigning employees; and following up on work results
• Maintains national sales staff by recruiting, selecting, orienting, and training employees
• Maintains national sales staff work results by counseling and disciplining employees; and planning, monitoring, and appraising job results
• Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies
• Contributes to team effort by accomplishing related results as needed.

• Gulf Region (UAE, Bahrain & Qatar)
• Managing Distributor in the region & provide training for the assigned team
• Planned sales activity on territory achieving customers contact frequency and reach Target
• Develop and execute the company's business strategies in order to attain the goals of the board and shareholders
• Prepare and implement comprehensive business plans to facilitate achievement by planning cost- effective operations and market development activities
• Communicate and maintain trust relationships with shareholders, business partners and authorities
• Oversee the company’s financial performance, investments and other business ventures
• Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth.

• Generate more than 1.5 M BHD annual revenue
• Maintain 20% growth year over year
• Eisai best Country performance 2015 all over Middle East.\

Highlights

• Managing team of 5 Medical representatives.
• Managing Full Portfolio of Aspen (Transplant “ Imuran”, General Line).
• Managing Full Portfolio of Hospira (Oncology, Anti-infective & basic line).
• Managing Allergan Cosmetics (Botox, Juve’derm) Managing Allergan and Abbott Medical optics (Ophthalmology line) since September 2011.
• Managing Consumer Healthcare (Sebamed and Serra-Pamies line) Adult and Baby range.
• Planned sales activity on territory achieving customers contact frequency and reach Target.
• Lead, mentor & guide the team to reach the maximum level of productivity.
• Coordinate with key customers in Bahrain.
• Controlled expenses to ensure they are within budget.
• Ensure implementation of marketing strategies Planning, budgeting and forecasting.
• Ensure effective management of sales team including training and personal development in terms of ongoing Training, coaching and counseling through regular field visits and management of recruitment, performance, Development of representative in the area through quality process.
• Working with regulatory contacts for registration of health and cosmetic products Communication with companies under my supervision to follow up stocks and forecasting to avoid overstock or out of stock situations.