Haitham Hassan
Khobar
Summary
Results-driven marketing and account management professional with 13 years of experience in brand management, advertising, client relationship management, and business development. Proven expertise in strategic marketing, budget planning, and brand positioning resulting in revenue growth and increased brand visibility. Skilled at cultivating strong client relationships, identifying new business opportunities, and executing marketing strategies aligned with global industry standards. Demonstrated leadership in team collaboration, cross-functional coordination, and market trend analysis. Known for proactive problem-solving and negotiation abilities, coupled with exceptional communication and organizational skills.
Overview
7
7
years of professional experience
Work History
Account Director
Saudi Arabia Operations
03.2008
- Serving as main point of contact for all Saudi Aramco local and international media requirements 'newspapers, outdoor and online' among other clients 'DHL middle east, Etihad Airways, Sigma Paints Middle East, Samba Bank, Al-Oula Holding, Ministry of Petroleum'
- Monitoring Saudi Arabia Regional office team of account Managers
- Primary internal contact and advocate for the agency associated business partners
- Liaising with Account managers to advise on advertising campaigns meeting client requirements and budgets
- Liaising with Account managers to discuss campaign details, advertising contracts, creative selection of media to be advertised
- Liaising with clients to provide marketing advice
- Spearheading marketing initiatives, advertising campaigns, PR activities and promotions to improve the brand identity in the Saudi market and supervise creating sales openings
- Prospecting new key Accounts, building relationships to acquire advertising accounts whilst providing enhanced customer service by delivering within time and estimated budget
- Applied business and marketing knowledge to develop briefs and pitches for customer projects
- Motivated team members to meet and exceed sales targets
Account Manager
Saudi Arabia Operations
03.2006 - 03.2008
- Functioned as In-charge of specific Major accounts 'Mainly Saudi Aramco, Sigma Paints and Saudi Aramco Shell refinery and handling all issues relating to financial, Production, sales, and after sales'
- Collaborated with Saudi major clients to measure effectiveness of advertising and adjust strategies accordingly
- Ensured effective implementation of the commercial policy of the company
- Involved in creating new methods to increase sales and profit
- Assisted in targeting potential clients, expanding current accounts, developing account strategies, as well as negotiating and closing revenue-generating relationships with leading prospects to enhance profits and market share growth
- Conducted all business-specific marketing and communications activities including advertising, sponsorships, events and integrated marketing campaigns for client companies
- Staying attuned to market dynamics and prospective clients with reference to changing market trends and service issues
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs
Media Manager
Better & Partners
02.2005 - 03.2006
- Develop and implement media strategies across digital, print, TV, and social platforms
- Oversee media buying, budgeting, and performance tracking
- Analyze campaign effectiveness and optimize for better engagement
- Negotiate contracts with media vendors for cost-effective solutions
- Stay updated on market trends and competitor strategies
- Increased brand awareness through creation of innovative print and digital productions for major publications
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation
Media Coordinator
Sat Collection Advertising
10.2003 - 02.2005
- Overseeing media content production and distribution
- Coordinating with casting, advertising, and creative teams
- Managing social media presence and digital campaigns
- Organizing schedules for shoots, auditions, and promotional activities
- Handling client and talent communications efficiently
Assistant Producer
T.N. Communication
08.2001 - 09.2003
Education
B.Sc. of Commerce - Accounting
Tanta University
Tanta, GH01.2000
Skills
- Customer relationship management
- Account relationship management
- Verbal communication
- Advertising strategies
LANGUAGES
Arabic Advanced
English Advanced
Accomplishments
- Client Growth Success Boosted client base by 40% within a year through targeted outreach strategies.
- Sales Growth Achievement Led team to achieve a 30% increase in sales year-over-year.
- Media Cost Efficiency Reduced media buying costs by 20% through strategic vendor negotiations.
- Award-winning Campaigns Enhanced brand visibility by leading award-winning campaigns recognized by industry leaders.
Timeline
Account Director
Saudi Arabia Operations
03.2008
Account Manager
Saudi Arabia Operations
03.2006 - 03.2008
Media Manager
Better & Partners
02.2005 - 03.2006
Media Coordinator
Sat Collection Advertising
10.2003 - 02.2005
Assistant Producer
T.N. Communication
08.2001 - 09.2003
B.Sc. of Commerce - Accounting
Tanta University
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