Husain Baqer
Summary
Results-driven professional with expertise in strategic leadership, team management, and SME & premium banking. Demonstrates a strong track record in financial markets and investment products, including FX and structured deposits, while ensuring risk management and regulatory compliance. Skilled in sales strategy, business development, operational efficiency, and process optimisation to drive organisational growth. Adept at data-driven decision-making and project management to deliver impactful results. Committed to leveraging core competencies to achieve sustainable success in dynamic business environments.
Overview
25
25
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work history
Head of Financial Markets Sales- Treasury
AUB
03.2025 - 03.2025
- Spearhead sales strategies for financial markets products, including the bank's FX business and structured investments
- Oversee a team of 7 sales professional, fostering client relationships with institutional and high-net-worth investors in foreign exchange and structured investment products
- Develop and implement innovative market penetration strategies, enhancing market share in FX hedging solutions and structured investment offerings
Head of Brokerage Platform – Treasury
AUB
08.2022 - 02.2025
- Developed and implemented strategies to drive treasury sales flow and maximize revenue generation
- Lead and managed a team 4 sales professionals, providing guidance and training to drive performance and meet objectives
- Developed a sales structure and trained staff to enable the team to identify business opportunities and maintain relationships
- Established partnerships with key stakeholders to expand product offerings and streamline operations
- Offered friendly, efficient customer service and handled challenging situations with ease.
Business Development Head – SME
AUB
02.2020 - 08.2022
- Established the SME business department from scratch, building a robust framework that increased sales
- Led the development and implementation of the SME proposition across the bank, that was responsible to conceptualize and implement new product and services with respect to existing and potential SME clients to include (but not limited to) customer's banking needs, borrowing requirements, optimization of digital channels
- Identify and scope the customer's requirement by customer segmentation/analytics and roll out appropriate products and services
- Train and motivate the distribution network including branches to target customers falling within this category to leverage cross sell opportunities and grow both liabilities and assets
Head of Premium Banking
AUB
10.2014 - 02.2020
- Founded the premium banking department from the ground up, growing deposits and established it as a key revenue driver for the bank
- Championed the premium banking proposition across the bank, introducing personalized services
- Managing and advising a book of over 1000 clients to ensure banking and investment philosophy's are properly aligned to customer's needs and goals by providing comprehensive financial planning for high net worth clients
- Trained, motivated, developed and managed 5 Premium Relationship Manager including Branch Managers
Head of Direct Sales
AUB
09.2013 - 10.2014
- Built and managed a direct sales division, increasing product uptake by 60% across retail banking channels
- Direct a high-performing team consisting of >40 licensed sales agents, in which 4 were sales managers, assume full responsibilities in coaching, motivating, and mentoring the team to exhibit desired behaviours in the areas of sales, customer service, compliance, and retention
- Implemented training programs for sales staff, improving conversion rates and team performance
- Pioneered data-driven sales campaigns, optimizing customer acquisition costs
Branch Manager, Seef Head Quarter Branch - Retail
AUB
09.2009 - 09.2013
- Manage daily operations of this growing branch with a primary focus on driving revenue growth, increasing profit, and managing risk
- Provide leadership and direction in overseeing the performance of 12 branch employees across diverse functional areas including personal Bankers, Tellers, and Islamic window
- Manage branch P&L, and maintain full accountability for the attainment of branch monthly goals
- Maintain the highest standards for fiscal management practices and business ethics while adhering to all Bank and CBB laws and regulations
- Provide operational support to facilitate the ongoing branch needs for recruitment, growth and loan origination
- Monitoring customer accounts, Maintaining all quality and procedural standards within the branch, keeping end eye on competitor activity
- Visiting business customers
Branch Manager, Zinj Branch, Retail
AUB
10.2007 - 09.2009
- Responsible for the administration and efficient daily operation of a full service branch office, including operations, lending, product sales, customer service, and security and safety in accordance with the Bank's objectives
- Developed new deposit and loan business; provided a superior level of customer relations and promoted the sales and service culture through coaching, guidance and staff motivation; achieved individual and branch sales goals through new business sales, referrals and retention of account relationships
Retail Credit Manager, Retail
AUB
10.2004 - 10.2007
- Established the retail risk department from scratch, designing and implementing policies that enhanced credit control
- Designed and implemented an automated assessment sheet simplifying approval process
- Reduced approval process
- Job Duties: Includes Compliance, Credit Approval/Underwriting, Credit Analysis, Credit Scoring, Loan Documentation, Loan Operations, Loan Policy Management, Loan Recovery/Workout, Loan Review, Modelling/Analytics, Retail Credit Administration Management, Risk Management and Special Assets/Workout
- Developed processes, controls and record keeping for data collection and analysis
Manama Branch Supervisor, Retail
AUB
01.2000 - 10.2004
- Handling Branch Duties Independently
- Supervising branch Stuff and making sure that branch operation is going fine
- Handling Loans, Credit Cards, all Type of accounts opening, Standing orders, Discount Cheques and Fixed Deposits checking & Processing
- Handling customer complains
- Provided excellent customer service, resulting in increased client satisfaction.
Education
Diploma - Chemical Engineering
University of Bahrain
01.1993 - 01.1997
Business Information Studies
University of Bahrain
01.1997 - 01.2000
Skills
- Strategic Leadership & Team Management
- Financial Markets & Investment Products (FX, Structured Deposits)
- Risk Management & Regulatory Compliance
- Sales Strategy & Business Development
- SME & Premium Banking Expertise
- Operational Efficiency & Process Optimization
- Data-Driven Decision Making
- Project Management
Certification
- 01/01/00, Multiple professional short courses BIBF
- 01/01/17, Financial Advice Program Level 1 & 2 BIBF
- 10/01/17, Level 7 Certificate in Leadership & Management University of York
- 07/01/19, Islamic Finance Management Development Program. Coventry University
- 09/01/22, Series 7 Investment Program BIB
Timeline
Head of Financial Markets Sales- Treasury
AUB
03.2025 - 03.2025
Head of Brokerage Platform – Treasury
AUB
08.2022 - 02.2025
Business Development Head – SME
AUB
02.2020 - 08.2022
Head of Premium Banking
AUB
10.2014 - 02.2020
Head of Direct Sales
AUB
09.2013 - 10.2014
Branch Manager, Seef Head Quarter Branch - Retail
AUB
09.2009 - 09.2013
Branch Manager, Zinj Branch, Retail
AUB
10.2007 - 09.2009
Retail Credit Manager, Retail
AUB
10.2004 - 10.2007
Manama Branch Supervisor, Retail
AUB
01.2000 - 10.2004
Business Information Studies
University of Bahrain
01.1997 - 01.2000
Diploma - Chemical Engineering
University of Bahrain
01.1993 - 01.1997
Similar Profiles
Marc YanMarc Yan
Sales Manager at AUB LtdSales Manager at AUB Ltd
Kaliraj MadasamyKaliraj Madasamy
Release manager at Ahli United Bank(AUB)Release manager at Ahli United Bank(AUB)
Mariana Trejo GuerreroMariana Trejo Guerrero
Volunteer Waitress at Le St-AubVolunteer Waitress at Le St-Aub
Pedro RodriguesPedro Rodrigues
Head of Treasury & Financial Markets at BANCO YETUHead of Treasury & Financial Markets at BANCO YETU
Hatem KhalafHatem Khalaf
Head of Markets Treasury at HSBC EgyptHead of Markets Treasury at HSBC Egypt