Isa Tareq

Working as a Brand Compliance Officer , following are the General Responsibilities:

• Brand Audit for Company Owned
• Facility Articles- Signboards, Monoliths, Internal Signage's, Retail Assets and working with ISO/Safety and Contamination Control Guidelines.
• Vehicles- Service Vehicles Branding in Compliance with Municipality and CAT guidelines.
• Machines- Branding in Compliance with Used/New and Rental Guidelines.
• Documents- Internal and External Branding as per CAT and Al Bahar Guidelines
• Uniforms- All Service and Office Uniforms in Compliance with CAT guidelines for Dealers.
• Digital Owned Media- Oversee the Display and other Owned Media Nomenclature and Branding in General.
• Orchestrating the Efforts of the Core Caterpillar Marketing and Branding division and translating them to reality by Implementation in Qatar Branch(s), Yards and Customer Site(s).
• Active Participation in Customer Experience initiatives taken by the Marketing team: Retail Surveys, Mystery Shopping, Loyalty Surveys etc.
• Conducted periodic audits to ensure compliance with applicable laws and regulations, resulting in no major non-compliance issues
• Developed and implemented a brand identity strategy, resulting in increased brand recognition and loyalty
• Designed a brand identity system that included logo, website, and social media assets that increased brand recognition.
• Developed and implemented a comprehensive compliance program that reduced the risk of non-compliance by X%
• Developed a comprehensive brand identity system that improved brand recognition.
• Developed a comprehensive export compliance program that ensured regulatory compliance in all export transactions
• Utilized social media platforms to promote the brand of clients and increase brand visibility
• Developed and executed a comprehensive brand strategy that increased brand awareness .

• Company Overview: www.prolabsystems.com
• Manage all marketing activities ATL, BTL, B2B and B2C from conceptualization to implementation
• Oversee all internal and external communication including PR for brand awareness and niche marketing
• Operationalize business intelligence solutions and conducted advanced analytics to identify opportunities and strengths, meet business goals and enable Sales and Marketing team to generate new leads and revenues
• Establish long-term and value-added relationships with business partners to educate and develop the capabilities of customers and the organization
• Manage content on ProLab Systems website www.prolabsystems.com, via Google AdWords analytics and metadata which boosted web ranking to topmost in the region
• Manage email marketing campaigns from concept to bulk email distribution to monitoring and reporting
• Conduct and manage various workshops, seminars/ webinars and various CSR activities from concept to implementation
• Participated in the company's ISO 9001, ISO 14001, and ISO 45001 development team and helped ensure compliance to policies and organizational protocols
• Major clients include Saudi Aramco, SABIC, KAUST, KFUPM, ASTM workshop in Al Khobar and IRONMAN competition, etc
• Www.prolabsystems.com

• Handled digital marketing accounts for clients ranging from SMEs to large organizations
• Maintained digital marketing / social media platforms of GULF Marcom and clients such as MODA Mall, Seef Mall, BIBF and Villa Saraya
• Created and managed various websites from development to content management for clients such as BWTC, MODA Mall and various SMEs
• Managed communication with various third part suppliers
• Created and presented proposals for SMEs and large organizations both public and private
• Managed internal sharepoint system of Gulf Marcom

• Conducted research, analysis and evaluation activities for various clients from both private and public sectors
• Managed the marketing requirements of all event organized by Gulf Future Business including Bahrain Pavilion- Gitex Technology Week, Eshabab, Meet ICT & Bitex
• Represented Gulf Future Business successfully on various trade shows and exhibition both locally and internationally
• Conducted PR activities and developed online marketing proposals for various companies in the public and private sectors
• Managed the marketing requirements of Gulf Future Business subsidiaries such as WorkSmart for Events WLL and ThinkSmart Institute WLL