Summary
Overview
Work history
Education
Skills
Accomplishments
Languages Known
Timeline
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Kelwyn Crasto

Kelwyn Crasto

Bahrain,Kingdom of Bahrain

Summary

Accomplished leader in retail operations, managing a 4800 sq. m. store in Bahrain with peak turnover reaching KD 7 million. Track record of driving team collaboration and meeting operational goals effectively. Strong organizational and communication skills, paired with a strategic focus on growth. Positioned to implement innovative solutions in a Store General Manager capacity.

Overview

28
28
years of professional experience
5
5
years of post-secondary education

Work history

Manager

Debenhams
City Centre, Bahrain
12.2012 - 09.2025
  • Achieved maximum sales by effectively managing stock availability, product launches, and promotions.
  • Enhanced customer experience by driving merchandising standards aligned with brand guidelines.
  • Improved efficiency and productivity by streamlining store operations.
  • Coordinated operations through effective liaison with various departments.
  • Facilitated individual development and enhanced team performance via regular performance reviews.
  • Maintained high quality standards while identifying cost reduction opportunities.
  • Controlled costs for salaries, inventory, and expenses within agreed budgets.
  • Reduced theft incidents through implementation of effective loss prevention measures.

Sales & Operations Manager

Aldo & Aldo Accessories.
, India
06.2011 - 11.2012
  • Managed over 300 employees across Pan India, ensuring operational efficiency.
  • Led successful openings of multiple stores throughout Pan India region.
  • Set targets and developed incentive schemes for store teams to drive performance.
  • Analysed market trends to influence product development strategies effectively.
  • Directed recruitment drives to align talent acquisition with company objectives.
  • Oversaw visual presentation, customer service, and security operations to enhance customer experience.
  • Controlled operating costs to maximise profitability across all locations.
  • Collaborated with HR to establish effective policies that supported organisational goals.

Sales Associate and Area Manager

Alshaya Group
, KSA & Bahrain
02.1998 - 04.2011
  • Successfully managed new store opening project for ARCADIA Brands in Bahrain.
  • Oversaw operations as Area Manager for Arcadia Brands in Bahrain from September 2005 to May 2011.
  • Assisted recruitment team during mass recruitment for Bahrain City Centre Mall launch.
  • Coached candidates in management development programme to enhance skills.
  • Led implementation of One File system in Bahrain.
  • Maintained control of staff costs and direct controllables within agreed parameters.
  • Progressed from Sales Associate to Area Manager position across various Arcadia & Fashion brands.

Education

Bachelors of Commerce - Bookkeeping & Accountancy

Mumbai University
India
06.1990 - 04.1995

Skills

  • Sales-oriented mindset
  • Results-driven strategy
  • Inventory control
  • Diverse leadership
  • Store security
  • Multitasking ability

Accomplishments

  • Was proud to be recognized for being the Best Performing Store in Audit for Debenhams in the years 2015, 2017, and 2018, with impressive scores of 86%, 94%, and 96%, respectively.
  • Was thrilled to receive Best Performing Store award in a large format store consistently for the years 2021 and 2022.
  • “Year of the Store Manager” was a great Initiative launched by company in 2024 and felt over the moon when I received this award in Quarter 3. Furthermore, For Quarter 1 received Store Manager of the Quarter Award for Debenhams for year 2024.
  • Honored with a Certificate of Achievement for Outstanding Performance by achieving the Super Sales target for Quarter 2 in 2016.
  • I am an active member of Bahrain Alshaya Sports & Social Committee and had the privilege to be nominated by the committee members for Planning & Hosting GHABGA events consecutively for year 2023, 2024 & 2025

Languages Known

English, Hindi, & Work-Related Arabic.

Timeline

Manager

Debenhams
12.2012 - 09.2025

Sales & Operations Manager

Aldo & Aldo Accessories.
06.2011 - 11.2012

Sales Associate and Area Manager

Alshaya Group
02.1998 - 04.2011

Bachelors of Commerce - Bookkeeping & Accountancy

Mumbai University
06.1990 - 04.1995

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Kelwyn Crasto