Merhan Mohsen Mohammed

Detail-oriented professional with robust academic and research skills, complemented by strong communication abilities. Demonstrated leadership and teamwork capabilities that enhance collaboration and drive results. Extensive experience in delivering impactful outcomes across diverse sectors. Fellow of Advance HE, UK, committed to continuous personal and professional development.

• Towards Communication in Achieving Sustainable Economic Development Goals: The Role of Communication in UAE Media Institutions, Farhi, F., Jeljeli, R., Slamene, R., Mohsen, M., Zamoum, K., Sustainability (Switzerland), 15, 10, 2025-01-01, https://doi.org/10.3390/su15107953
• The Role of Artificial Intelligence and Public Relations in Reputation Management: A Structural Equation Modelling-Based (SEM) Study, Farhi, F., Setoutah, S., Ben Lagha, F., Mohsen, M., Mallek, M., The International Journal of Data and Network Science, 2024-01-01
• The Effectiveness of Social Responsibility for Public Relations in Marketing Health Services, Osman, N. A. Q., Albakheet, F. A., Mohsen, M. M., Mohamed, T. I., Journal of Infrastructure, Policy, and Development, 8, 8, 5212, 2024-01-01, https://doi.org/10.24294/jipd.v8i8.5212
• The Effectiveness of Integrated Social Responsibility Practices and Their Role in Achieving Sustainability in the Banking Sector in Bahrain: A Case Study, Mohsen, M., Public Relations Research Magazine, Middle East, 40, 2022-01-01
• Digital Government Communication Strategies in Bahrain During Crises: Covid-19 as a Model, Mohsen, M., Public Relations Research Magazine, Middle East, 38, 2022-01-01
• Evaluation of the Communication Methods Used in E-Learning During the Corona Pandemic and Their Effectiveness for Students: A Case Study, Mohsen, M., Public Relations Research Magazine, Middle East, 29, 2020-01-01
• The Relations Between Using Celebrities in Advertising and Public Attitudes Towards the Brand: A Field Study, Mohsen, M., Public Relations Research Magazine, Middle East, 26, 2020-01-01
• Effectiveness of Crime Reporting Through Social Media: A Case Study on Toyota, Mohsen, M., The Arab Journal of Media and Communication, 21, 2019-01-01
• Methods and Practices of Electronic Participation and Social Communication in Government Agencies: The UAE as a Model, Mohsen, M., Journal of Public Relations Research, College of Mass Communication, Cairo University, 16, 2018-01-01
• Evaluation of Students' Perceptions of Media Specializations in English and Its Impact on Their Arabic Language: A Field Study, Mohsen, M., Public Relations Research Magazine, Middle East, 19, 2018-01-01
• Communication Response to Airline Crises and Their Role in Protecting Brand Reputation: Case Studies on Arab and Global Crises, Mohsen, M., Journal of Public Relations Research, College of Mass Communication, 2016-10-01
• The Role of Social Media in Supporting Social Responsibility Programs: A Case Study on Etihad Airways, Mohsen, M., Public Relations Research Magazine, Middle East, 10, 2016-01-01
• Communication Strategies for Organizations Through Social Networking Sites in Reputation Management: An Applied Study on Dubai Police, Mohsen, M., Public Relations Research Magazine, Middle East, 2015-01-01

• Is it Intelligent Influence or Strategic Disruption? Public Relations and AI in Bahrain, Bukhari, S., Khan, M. S., Zaki, Y., Mohsen, M., AbuElkhair, K. Z., Wasel, K., 2nd UCB International Conference: Sustainable Business Futures – Innovating for a Greener Tomorrow, 2025-01-01
• Awareness of Artificial Intelligence in Higher Education and Its Influence on Student Academic Outcomes: A Case Study at a Private University in Bahrain, Alalawi, M. S. M., Mohsen, M., Bukhari, S., Hashem, A., 2nd UCB International Conference: Sustainable Business Futures – Innovating for a Greener Tomorrow, 2025-01-01
• Digital Communication Strategies for Sustainability Initiatives in Higher Education: A Comparative Analysis of Universities in Bahrain, Oman & UAE, Mohsen, M., Moharam, M. M. R., Jeljeli, R., Farhi, F., 2nd UCB International Conference: Sustainable Business Futures – Innovating for a Greener Tomorrow, 2025-01-01
• From Challenges to Opportunities: Enhancing Al Khobar Tourism Through Social Media and Strategic Initiatives, Omar, I. A., John, S. P., Mohsen, M., Thomas, J. J., 2nd UCB International Conference: Sustainable Business Futures – Innovating for a Greener Tomorrow, 2025-01-01
• The Attitudes of Digital Media Experts Towards Reducing the Carbon Footprint of Data Centers and Artificial Intelligence Systems, Fawzy, H., Mohsen, M., Abd Al-Latif, S., Mohamed, H., Elballat, B., 2nd UCB International Conference: Sustainable Business Futures – Innovating for a Greener Tomorrow, 2025-01-01
• The Academics' Perspective on the Use of Metaverse Technology in Media Education: An Exploratory Study, Mohsen, M., Third International Scientific Conference: New Horizons in Content Creation and Data Analytics, 2025-01-01
• Content Marketing Strategies for YouTube Influencers in the Kingdom of Bahrain: A Qualitative Analytical Study, Mohsen, M., Al Qasimia University International Conference: Content Creation Between Institutional Media and Social Media – Challenges of Integration and Competition, Sharjah, UAE, 2024-11-20
• The Influence of Big Data Analytics on Strategic Decision-Making: A Quantitative Study, Farhi, F., Jeljeli, R., Mohsen, M., Ben Lagha, F., Zamoum, K., Zahra, A., Farhi, M., The International Conference on Intelligent Computing, Communication, Networking and Services, Dubrovnik, Croatia, 2024-09-24
• The Role of Self-Determination Theory in Adopting Metaverse for Healthcare and Diagnostics Among Healthcare Professionals, Jeljeli, R., Farhi, F., Shawabkeh, F., Al Marei, A. A., Mohsen, M., Setoutah, S., The International Conference on Multimedia Computing, Networking and Applications, Spain, 2025-06-19
• Influencer Marketing Through Digital Platforms and Its Reflection on the Purchasing Response of Bahraini Youth in Business Organizations: Trends in Light of Digital Transformation, Mohsen, M., Alkadash, T., Jeljeli, R., Farhi, F., Osman, N. A. Q., Economic, Legal, and Media Conference, 2025-03-08
• Media and Its Role in the Achievement of Community Peace and Human Fraternity, Mohsen, M., Second International Conference of the Faculty of Media, Al-Azhar University, 2021-03-01
• Methods of Electronic Participation of Governmental Organizations and Bodies via Social Media: United Arab Emirates Model, Mohsen, M., Second International Peasant University Conference: Towards Advanced Scientific Knowledge in Business Administration, Dubai, UAE, 2018-05-01
• The Study of Media in English and Its Impact on Arabic: Field Study, Mohsen, M., 7th International Conference on the Arabic Language, Dubai, 2018-04-17
• Modern Applications of New Media in Public Relations Practice, Mohsen, M., First International Scientific Conference of the Faculty of Media and Communication Arts, University of Faros, Alexandria, 2014-11-01
• Arabic Language and Media: Investment Prospects and Survival Challenges, Mohsen, M., International Arabic Language Conference, Dubai, 2014-05-01
• The Mental Image of New Media and Its Active Role in Changing Media Reality, Mohsen, M., Media Reality Forum and Its Implications, Al Jazeera University, 2012-12-09

• Under Process: “Digital Media” | 2026
• Under Process: “Artificial Intelligence Revolutionizes Content Writing and Digital Marketing” | 2026
• Mohsen, M., & Fouly, R. (2025). Artificial Intelligence Revolutionizes Content Creation and Digital Marketing. United UDP, UAE.
• Mohsen, M., & Fouly, R. (2025). Public Relations Campaigns in the Digital Age. United UDP, UAE.
• Mohsen, M. (2021). Corporate Communications Through New Social Media. Dar Al-Alam Al-Arabi, Cairo.
• Mohsen, M. (2017). Creative Advertising Strategies. Dar Al-Nahda Al-Arabiya, UAE & Cairo.
• Mohsen, M. (2014). Communication Strategies for Reputation Management of Organizations. Dar Al-Alam Al-Arabi, Cairo.

· Scientific Training Course: "Prompts and Context Engineering in Scientific and Academic Research," Research Pioneers Academy | Sep 4-14, 2025

· Training Course: "Developing Digital Arabic Content and Writing," Edrak Platform | August 3, 2025

· Training Course: "Motion Infographics," Edrak Platform | August 26, 2025

· Training Course: "CGI in Advertising Content Production and Ads," Akademiun University | July 20, 2025

· Training Course: "Introduction to Artificial Intelligence," Edrak Platform | July 23, 2025

· Training Course: "Everyday AI Concepts," LinkedIn Learning | July 21, 2025

· Scientific Training Course: "Network Analysis and Sentiment Analysis," Arab Centre for Training and Human Development | July 27-30, 2025

· Scientific Training Course: "Professional Skills in Academic Integrity, Avoiding Plagiarism, and Detecting Artificial Intelligence," Research Pioneers Academy | May 18-25, 2025

· 1 Million Prompters Engineering Workshop Initiative, Dubai Centre for Artificial Intelligence (DCAI), UAE | March 2025

· Scientific Seminar: "Innovation and Excellence in Scientific Research: Research Trends in AI and Machine Learning in E-Learning and E-Teaching," Ministry of Higher Education and Scientific Research, Libyan Authority for Research in Education and E-Learning | March 15, 2025

· Training Program: "AI Tools in Content Creation," Athar for Creative Training (Egypt) | March 2025

· Specialized Applied Workshop: "Artificial Intelligence and Academic Research Skills"
Artificial Intelligence Journalism for Research and Forecasting | December 1, 2024

· Scientific Training Course: "Scientific and Academic Design Strategies Using Canva and ChatGPT",Research Pioneers Academy, Ain Shams University | November 27-30, 2024

· Scientific Training Course: "Designing Specialized AI Models (GPTs) for Academic Research"Research Pioneers Academy, Ain Shams University | November 13-23, 2024

· Workshop: "AI Applications in Robotics" Midocean University | November 2024.

· Webinar: "AI & Google Tools for Education",Google & Dynamic Groups, India | November 9, 2024

· Symposium: "Use of Canva Enhanced with AI to Produce Content",
Midocean University | November 17, 2024

· Symposium: "Social Media Marketing Strategies"Midocean University | October 12, 2024

· Training Program: "Digital Media Relations"Chartered Institute of Public Relations (CIPR) | Gulf University | April 2022

· Training Program: "Social & Digital Crisis Management",Chartered Institute of Public Relations (CIPR) | Gulf University | April 2022.

· Training Course: "Work Stress"Pharos University | May 2021

· Training Course: "Training Trainers in the Field of Entrepreneurship",Pharos University | January 2020.

· Training Course: "Academic Standards and Educational Programs",Pharos University | December 2019

· Training Course: "Blueprint Standards for Exam Papers",Pharos University | November 2019

· Workshop: "Academic Standards and Self-Study",Pharos University | November 2019

· Workshop: "Discrimination in Modern Teaching Methods",Pharos University | December 2019.

· Workshop: "Student Registration Methods",Pharos University | March 2019.

· Workshop: "Excellence in Submitting the Course File",Pharos University | March 2019.

· Workshop: "Quality in the Use of Teaching Techniques in Lectures",Pharos University | April 2019.

· Workshop: "Training Academic Staff in Use of Program to Assess Course Learning Outcomes (CLOs)",Al Ain University for Science and Technology | November 9, 2017.

· Training Program: "Effective Teaching Methods" ,University of Ajman | March 14-15, 2015

· Training Program: "Excellence in Quality and Accreditation in Higher Education (Advanced Level)",Ajman University | November 2014

· Training Program: "Excellence in Quality and Accreditation in Higher Education"
Ajman University | May 2014

· Training Program: "Using Educational Technology to Improve Teaching and Learning Methods" ,Ajman University | March 15-22, 2014.

· Training Program: "Conflict Resolution" ,Ajman University | July 3-4, 2013

· Training Course: "Time Management", Ajman University | May 25, 2013

· Fellow of the Higher Education Academy (FHEA)Awarded by Advance HE, UK | 2025

• Co-Supervisor of Several Master's Theses
Department of Business Administration, University College of Bahrain | 2024-2025
• Internal Examiner, Master Thesis Discussion Committee
University College of Bahrain | October 2024
Thesis: “The Relationship Between Social Media Marketing and Consumer Purchasing Behavior: Evidence from Bahrain’s Retail Industry”
• Internal Examiner, Master Thesis Discussion Committee
University College of Bahrain | October 2024
Thesis: “The Impact of Digital Content Marketing on Brand Image: An Applied Study on the Telecommunications Sector in Saudi Arabia”
• Member, Master Thesis Discussion Committee
University of Sharjah | May 2017
Thesis: “The Relationship Between the Use of Social Networking Sites and Real Personal Relationships”
• Member, Master Thesis Discussion Committee
University of Sharjah | June 2017
Thesis: “The Relationship Between Government Communication Departments and the Media: A Study on Government Departments in Sharjah”

• Bachelor's, Master's, and Doctoral Degrees
Equated by the Council of Higher Education, Kingdom of Bahrain | 2022
• Bachelor's, Master's, and Doctoral Degrees
Equated by the UAE Ministry of Higher Education | May 2018