Accomplished professional with 20 years of expertise in strategic direction and management of sales and operational functions. Skilled in devising strategies to enhance business, identifying new market segments, and promoting products for business excellence. Proven track record in sales & operations management, conducting analysis, and market research. Highly organized with a history of self-motivation, creativity, and initiative to achieve personal and corporate goals. Experienced in strategic planning, team leadership, and operational excellence, driving business growth with a forward-thinking approach and fostering collaborative environments for measurable results.
Overview
22
22
years of professional experience
Work History
General Manager
SIBCA W.L.L
09.2019 - Current
Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
Developed and implemented strategies to increase sales and profitability.
Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
Effective liaison with MEP Contractors, Consultants,End User & Client Representatives for ensuring a successful sales.
Product Development & New Product Initiatives.
Sales Manager
Security1 a division of EK KANOO Group
05.2016 - 08.2019
Leading the Sales Team, Marketing, Business Development, Market Research, Pricing, Product Promotion, Product Development & New Product Initiatives
Sales & Marketing
Responsible for Group Target.
Negotiation & Finalization of Sales Deals independently for product & solution sales
Track, allocate and move free inventory
Conducting seminars & presenting papers on ELV System concepts to customers and in technical forums.
Business Development
Responsible for business development activities for ELV system.
Responsible for developing new client base and nurturing the newly developed accounts.
Assessment of marketing & sales opportunities and Target Market
Generating Leads for possible Sales
Working closely with consultants for Specifying the products during the design stage of the projects, Market Intelligence & Product/Solution Awareness Generation
Effective liaison with MEP Contractors, End User & Client Representatives for ensuring a successful sales
Product Development & New Product Initiatives
Vendor Development and New Product Initiatives for other Extra Low Voltage (ELV) systems
Sales Manager
Almoayyed Integrated Security Solutions a division of Almoayyed International Group
01.2013 - 03.2016
Leading the Sales Team, Marketing, Business Development, Market Research, Pricing, Product Promotion, Product Development, Key Account Management, New Product Initiatives & After Sales Support.
Negotiation & Finalization of Sales Deals independently for product & solution sales
Track, allocate and move free inventory
Conducting seminars & presenting papers on ELV System concepts to customers and in technical forums.
Business Development
Responsible for business development activities for ELV system for Bahrain markets
Responsible for developing new client base and nurturing the newly developed accounts in Bahrain.
Assessment of marketing & sales opportunities and Target Market
Generating Leads for possible Sales
Working closely with consultants for Specifying the products during the design stage of the projects, Market Intelligence & Product/Solution Awareness Generation
Effective liaison with MEP Contractors, End User & Client Representatives for ensuring a successful sales
Product Development & New Product Initiatives
Vendor Development and New Product Initiatives for other Extra Low Voltage (ELV) systems
Key Account Management
Solely responsible for all existing and newly developed clients/accounts
Responsible for Key Accounts including Government Establishments, Ministries, Banks, Contractors & Consultants etc.
After Sales Support
Preparation of Order Summary Form, Work Order Summary & Foreign Purchase Orders
Handing Over of the newly won projects to Technical Team with a systematic Knowledge Transfer and Documentation
Assisting collection team in timely realization of advance & payments
Assistant Sales Manager
Almoayyed Integrated Security Solutions a division of Almoayyed International Group
10.2011 - 12.2012
Handling Sales, Marketing, Business Development, Market Research, Pricing, Product Promotion, Product Development, Key Account Management, New Product Initiatives & After Sales Support.
Preparation of Bill of Quantity, Estimation & Cost Analysis of projects, selecting right product offering to suit the specifications, preparation of Investment Proposals
Understanding the Tender requirements, preparation of Compliance Statements, Deviation Summary and Technical Submittal
Negotiation & Finalization of Sales Deals independently for product & solution sales
Track, allocate and move free inventory
Business Development
Responsible for business development activities for ELV system for Bahrain markets
Responsible for developing new client base and nurturing the newly developed accounts in Bahrain.
Assessment of marketing & sales opportunities and Target Market
Generating Leads for possible Sales
Working closely with consultants for Specifying the products during the design stage of the projects, Market Intelligence & Product/Solution Awareness Generation
Effective liaison with MEP Contractors, End User & Client Representatives for ensuring a successful sales
Product Development & New Product Initiatives
Vendor Development and New Product Initiatives for other Extra Low Voltage (ELV) systems
Key Account Management
Solely responsible for all existing and newly developed clients/accounts
Responsible for Key Accounts including Government Establishments, Ministries, Banks, Contractors & Consultants etc.
After Sales Support
Preparation of Order Summary Form, Work Order Summary & Foreign Purchase Orders
Handing Over of the newly won projects to Technical Team with a systematic Knowledge Transfer and Documentation
Assisting collection team in timely realization of advance & payments
Senior Sales Engineer
Almoayyed Integrated Security Solutions a division of Almoayyed International Group
06.2007 - 09.2011
Handling Sales, Marketing, Business Development, Market Research, Pricing, Product Promotion, Product Development, Key Account Management, New Product Initiatives & After Sales Support.
Sales & Marketing
Responsible for Sales Forecasting & achieving yearly Gross Profit
Preparation of Bill of Quantity, Estimation & Cost Analysis of projects, selecting right product offering to suit the specifications, preparation of Investment Proposals
Understanding the Tender requirements, preparation of Compliance Statements, Deviation Summary and Technical Submittal
Negotiation & Finalization of Sales Deals independently for product & solution sales
Track, allocate and move free inventory
Business Development
Responsible for business development activities for ELV system for Bahrain markets
Responsible for developing new client base and nurturing the newly developed accounts in Bahrain.
Assessment of marketing & sales opportunities and Target Market
Generating Leads for possible Sales
Working closely with consultants for Specifying the products during the design stage of the projects, Market Intelligence & Product/Solution Awareness Generation
Effective liaison with MEP Contractors, End User & Client Representatives for ensuring a successful sales
Product Development & New Product Initiatives
Vendor Development and New Product Initiatives for other Extra Low Voltage (ELV) systems
Key Account Management
Solely responsible for all existing and newly developed clients/accounts
Responsible for Key Accounts including Government Establishments, Ministries, Banks, Contractors & Consultants etc.
After Sales Support
Preparation of Order Summary Form, Work Order Summary & Foreign Purchase Orders
Handing Over of the newly won projects to Technical Team with a systematic Knowledge Transfer and Documentation
Assisting collection team in timely realization of advance & payments
Estimation Engineer
ETECHS-Riyadh (Saudi Arabia)
09.2005 - 05.2007
Handled Sales Support, ELV System Designing, Pricing, and estimating the bigger projects Accountabilities:
Preparing a competitive solution as well as technically correct based on the Specification & Drawings received from the client. Successfully handled the following activities
Design & Estimation of CCTV, Access Control, Fire Alarm & PA Systems
Coordinating with CAD Engineer for preparing System Schematic and containment layouts (AutoCAD Format) for handing over of the design to project department.
Preparing Techno-commercial Bid, Material Approval Submissions.
Corporate Account Manager
ICC Solutions-AlKhobar-KSA
04.2004 - 08.2005
Accountabilities:
Marketing & Sales of ISP
Case Preparation & Technical presentation
Determined product offerings to suit customer requirement
Assisted Sales team on Bill of Material (BOM) Preparation
Involved in Proposal Making Initiatives
Technical discussions & Negotiations
Sales promotion activities by designing brochures and organizing promotional campaigns
Trained new sales resources regarding In-depth Product Knowledge
Communicating new aspects of Product to the Sales Team as well as Customers through
Education
S.S.C. -
Christhuraja Matriculation School
H.S.C. -
Good Shepherd Matriculation School
B.E - Electronics & Communication Engineering
Madurai Kamaraj University
Skills
CCTV SYSTEM
FIRE ALARM SYSTEM
ACCESS CONTROL SYSTEM
INTRUDER ALARM & PERIMETER SYSTEM
GUEST ROOM MANAGEMENT SYSTEM
HOTEL LOCK ,SAFE & MINIBAR SYSTEM
IPTV SYSTEM
TRAFFIC BARRIER,
BOLLARDS ,TURNSTILE
PA ,PAVA SYSTEM
VIDEO/AUDIO INTERCOM
Central Battery System
Personal Dossier
Languages Known: English,Tamil,Malayalam,Hindi
Timeline
General Manager
SIBCA W.L.L
09.2019 - Current
Sales Manager
Security1 a division of EK KANOO Group
05.2016 - 08.2019
Sales Manager
Almoayyed Integrated Security Solutions a division of Almoayyed International Group
01.2013 - 03.2016
Assistant Sales Manager
Almoayyed Integrated Security Solutions a division of Almoayyed International Group
10.2011 - 12.2012
Senior Sales Engineer
Almoayyed Integrated Security Solutions a division of Almoayyed International Group
SENIOR FIRE ALARM AND FIRE FIGHTING TECHNICIAN at SIBCA ELECTRONIC EQUIPMENT EST.SENIOR FIRE ALARM AND FIRE FIGHTING TECHNICIAN at SIBCA ELECTRONIC EQUIPMENT EST.