Namrata Sunil Asserpota

Sales & Marketing Specialist

Bahrain

Summary

Dynamic marketing professional with over 8 years of experience developing and executing integrated marketing campaigns that boost brand visibility and customer engagement. Skilled in market research, content creation, and campaign analysis, with proven success in managing budgets and building partnerships to drive business growth. Adept at using data-driven insights to refine marketing strategies and collaborating with cross-functional teams to deliver measurable results. Well-versed in digital marketing tools and techniques, including social media, SEO, PPC, and influencer marketing, with a commitment to staying ahead of digital trends and supporting sales initiatives.

Overview

years of professional experience

2017

years of post-secondary education

Work History

MARKETING MANAGER

LANTERNS

11.2019 - 12.2024

Developed and led integrated marketing strategies to boost brand visibility and customer engagement.
Managed end-to-end campaigns using a mix of content creation, social media marketing, PPC, event promotions, and influencer collaborations.
Led the development of comprehensive communication strategies to strengthen brand identity and engagement across diverse customer segments.
Conducted regular market and competitor analysis to tailor campaigns to customer behavior and seasonal trends.
Created detailed reports and presentations to evaluate marketing performance, identifying underperforming areas and recommending data-driven improvements.
Monitored and evaluated marketing metrics and KPIs to assess the effectiveness of campaigns and guide optimization efforts.
Utilized AI-based insights and tools to better understand consumer behavior and refine campaign targeting and effectiveness.
Analyzed monthly reports and sales data to track market trends, customer demographics, pricing patterns, and competitor activity—informing strategic planning and promotional direction.
Built and nurtured partnerships with local banks, media outlets, and digital influencers to expand audience reach.

ASSISTANT MARKETING MANAGER

AL ABRAAJ GROUP

04.2018 - 10.2019

Developed marketing materials and executed campaigns to support the growth of seven flagship brands, ensuring alignment with budgets and timelines.
Managed multi-channel promotions across print, social media, Google Ads, SMS, and digital platforms to effectively engage targeted customer segments.
Created media flowcharts and implemented integrated media plans combining traditional and digital channels to maximize reach and relevance.
Monitored competitor activity, anticipated bottlenecks, and analyzed market trends to inform creative strategy and identify new opportunities.
Collaborated on brand building, public relations, and media planning strategies to strengthen market positioning and audience perception.
Worked collaboratively with advertising agencies, consultants, and media vendors to ensure brand alignment and maximize campaign ROI.
Organized and managed brand-focused events that secured international media coverage and boosted product exposure.
Represented the brand at food festivals, media gatherings, and conferences to enhance corporate presence and build external relationships.
Contributed to cross-functional tasks and supported special projects in response to evolving business priorities.

Aureka- Smart Home Automation Systems

01.2017 - 02.2018

Manage specific client list, providing high levels of sales and customer support to ensure needs are met.
Ensured the most efficient procedures and protocols are in place. Managed and produced the delivery of top quality, on-time and effective proposals, promotion packages, presentations, etc.
Collaborate in sales meetings to inform account teams of projects status.
Partnered with editorial, design, and PR teams to identify new opportunities that align to team and cross-company goals.
Developed strategies for cross-channel automated campaigns combining email, SMS, and social media.
Conducted training sessions for clients on system operation and maintenance.
Designed strategies to trigger customer needs and offers based on home automation data.
Established a feedback loop with clients to gather insights on system performance.
Represented Aureka at community events, meetings, and conferences to build strategic relationships, content knowledge and to identify outreach opportunities.

Education

MBA - MARKETING

MANIPAL ACADEMY OF HIGHER EDUCATION

Skills

Market Research & Analysis

Integrated Campaign Development

Content Creation & Copywriting

Social Media Marketing

Timeline