Niaz Ommer
Manama,13
Summary
Results-driven Leader brings outstanding analytical, multitasking and time management abilities. Offers 10+-years background overseeing daily operations of business segments or departments. Driven and cost-conscious individual dedicated to capitalizing on new revenue potential.
Overview
30
30
years of professional experience
Work History
National Sales & Marketing Manager
Global Water Bottling Company
Manama
02.2021 - Current
- Built and maintained relationships with peers and upper management to drive team success.
- Assisted teammates with sales-processing tasks to meet daily sales goals.
- Developed trusting relationships with customers by making personal connections.
- Collaborated with management teams to develop innovative marketing strategies.
- Launched Aqua Clear & BH2O Brand of bottled water to the Bahrain market (Mini Markets, Key Accounts & HORECA).
- Introduced Sparkling water category to Bahrain market through the Brand “Blu” from UAE 2023.
- Launched Sustainable water category through Brand “BH2O”. Executed exclusive deal with Bahrain International Circuit and was the exclusive supplier of water during F1.
- Developed and implemented detailed Strategic Business Plans for year 2021, 2022 & 2023.
- Finalized exclusive distributorship with leading FMCG company in India for sale of their products in Bahrain. Launching the products in market by September 23.
Manager - Sales & Marketing
Orange Bakery WLL
Manama
01.2019 - 01.2021
- Researched and communicated competitive activity to influence marketing plans and sales tactics.
- Executed and created strategic sales plans to expand customer base and extend global reach.
- Tracked and analyzed key quantitative metrics and business trends relating to clients and partners.
- Developed pricing strategies that would maximize profits while still remaining competitive in the market.
- Analyzed business and sales targets using critical problem-solving skills.
- Developed and defined 13 dedicated routes within Bahrain covering 750 outlets out of Total Universe in Traditional Trade, Mini Markets, Supermarkets and HORECA.
- Restructured Brand image with new fresh Logo, state-of-the-art packaging design, introduced half pack breads and launched into market.
- Applied performance data to evaluate and improve operations, target current business conditions, and forecast needs.
Brand Manager - Doritos & Cheetos
PepsiCo International
Riyadh
07.2015 - 11.2018
- Evaluated existing processes related to branding efforts to ensure they are efficient and effective.
- Established metrics to measure the success of each marketing activity or campaign.
- Developed innovative strategies to accomplish objectives and boost long-term profitability.
- Led Brand Doritos & Cheetos portfolio and ensure volume growth, share gain and revenue in GCC, Levant & Iraq.
- Led Strategic launch of Single Serve packaging at key price point.
- Doritos revenue grew +122% vs YAGO and Cheetos NR grew by 168% vs YAGO.
- Led launch of 3 major innovations in Brand Cheetos in 2017, which increased volume, gained market share and revenue.
- Developed plan and implemented ATL & BTL support campaigns.
- Launched GCC wide campaign on Flames Of The World (FOTW) campaign on Cheetos Flamin Hot flavors.
- Full 360 campaign with 4 Digital copies, POSM, In Store and On Ground activation.
Assistant Brand Manager
PepsiCo International
Riyadh
04.2010 - 06.2015
- Managed brand marketing projects from planning stage through execution, planned and hosted trade shows and spearheaded exhaustive follow-up of leads and prospects.
- Worked closely with creative teams on designing packaging labels that reflect the brand image.
- Analyzed competitive landscape data to develop strategies for increasing market share.
- Prepared monthly reports on brand performance metrics, including sales, ROI, and KPIs.
Marketing Specialist
PepsiCo International
Riyadh
05.2008 - 03.2010
- Utilized full range of marketing tactics and tools to drive lead conversion and quality across multiple channels.
- Tracked results for marketing initiatives and developed dashboards to share with stakeholders.
- Collaborated with subject matter experts and other marketing team members to produce marketing materials.
Business Analyst
PepsiCo International
Al Khobar
01.2005 - 04.2007
- Managed projects and served as primary liaison between client and multiple internal groups to clarify goals and meet standards and deadlines.
- Developed innovative, fact-based and achievable strategies and operating models based on evaluations.
- Monitored competitive landscape to develop knowledge of prevailing trends, financials and operating drivers across multiple industry segments.
Head of Operations
Image Multimedia
Kochi
08.2003 - 09.2004
- Managed budgets for operations departments and ensured cost-effectiveness.
- Provided leadership, mentorship, and guidance to team members in order to foster a collaborative work environment.
- Identified potential risks associated with operations activities and developed mitigation strategies.
IT Consultant
Neoquest International
Bander Seri Bagwan
01.2003 - 07.2003
- Prepared and implemented project for setting up IT training division for company.
- Prepared Market Research, Services and Marketing strategy, Marketing and Sales strategies, Competition and risk analysis.
- Executed training order for training 220 personnel from Ministry of Defense for Microsoft Office and Microsoft Certified Systems Engineers.
Center Manager
Aptech Limited
Abu Dhabi
06.1993 - 12.2002
- Coordinated monthly budgets, managed profit and loss and consistently met desired margin targets.
- Delivered exceptional client experiences through hands-on leadership of associates and managers.
- Evaluated building condition, workflow and service quality to keep operations in compliance with requirements.
- Motivated and led team members to work together to achieve targets.
Education
High School Diploma -
Aptech Limited
India06.1993
Bachelor of Science - Chemistry
University of Calicut
India06.1992
Skills
- Strategy Development
- Account Management
- Brand-Building Strategies
- Business Development
- Business Growth and Retention
- Sales Presentations
- P&L Management
Timeline
National Sales & Marketing Manager
Global Water Bottling Company
02.2021 - Current
Manager - Sales & Marketing
Orange Bakery WLL
01.2019 - 01.2021
Brand Manager - Doritos & Cheetos
PepsiCo International
07.2015 - 11.2018
Assistant Brand Manager
PepsiCo International
04.2010 - 06.2015
Marketing Specialist
PepsiCo International
05.2008 - 03.2010
Business Analyst
PepsiCo International
01.2005 - 04.2007
Head of Operations
Image Multimedia
08.2003 - 09.2004
IT Consultant
Neoquest International
01.2003 - 07.2003
Center Manager
Aptech Limited
06.1993 - 12.2002
High School Diploma -
Aptech Limited
Bachelor of Science - Chemistry
University of Calicut
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