Niaz Ommer
Manama,13
Summary
Results-driven Leader brings outstanding analytical, multitasking and time management abilities. Offers 10+-years background overseeing daily operations of business segments or departments. Driven and cost-conscious individual dedicated to capitalizing on new revenue potential.
Overview
30
30
years of professional experience
Work History
National Sales & Marketing Manager
Global Water Bottling Company
Manama
2021.02 - Current
- Built and maintained relationships with peers and upper management to drive team success.
- Assisted teammates with sales-processing tasks to meet daily sales goals.
- Developed trusting relationships with customers by making personal connections.
- Collaborated with management teams to develop innovative marketing strategies.
- Launched Aqua Clear & BH2O Brand of bottled water to the Bahrain market (Mini Markets, Key Accounts & HORECA).
- Introduced Sparkling water category to Bahrain market through the Brand “Blu” from UAE 2023.
- Launched Sustainable water category through Brand “BH2O”. Executed exclusive deal with Bahrain International Circuit and was the exclusive supplier of water during F1.
- Developed and implemented detailed Strategic Business Plans for year 2021, 2022 & 2023.
- Finalized exclusive distributorship with leading FMCG company in India for sale of their products in Bahrain. Launching the products in market by September 23.
Manager - Sales & Marketing
Orange Bakery WLL
Manama
2019.01 - 2021.01
- Researched and communicated competitive activity to influence marketing plans and sales tactics.
- Executed and created strategic sales plans to expand customer base and extend global reach.
- Tracked and analyzed key quantitative metrics and business trends relating to clients and partners.
- Developed pricing strategies that would maximize profits while still remaining competitive in the market.
- Analyzed business and sales targets using critical problem-solving skills.
- Developed and defined 13 dedicated routes within Bahrain covering 750 outlets out of Total Universe in Traditional Trade, Mini Markets, Supermarkets and HORECA.
- Restructured Brand image with new fresh Logo, state-of-the-art packaging design, introduced half pack breads and launched into market.
- Applied performance data to evaluate and improve operations, target current business conditions, and forecast needs.
Brand Manager - Doritos & Cheetos
PepsiCo International
Riyadh
2015.07 - 2018.11
- Evaluated existing processes related to branding efforts to ensure they are efficient and effective.
- Established metrics to measure the success of each marketing activity or campaign.
- Developed innovative strategies to accomplish objectives and boost long-term profitability.
- Led Brand Doritos & Cheetos portfolio and ensure volume growth, share gain and revenue in GCC, Levant & Iraq.
- Led Strategic launch of Single Serve packaging at key price point.
- Doritos revenue grew +122% vs YAGO and Cheetos NR grew by 168% vs YAGO.
- Led launch of 3 major innovations in Brand Cheetos in 2017, which increased volume, gained market share and revenue.
- Developed plan and implemented ATL & BTL support campaigns.
- Launched GCC wide campaign on Flames Of The World (FOTW) campaign on Cheetos Flamin Hot flavors.
- Full 360 campaign with 4 Digital copies, POSM, In Store and On Ground activation.
Assistant Brand Manager
PepsiCo International
Riyadh
2010.04 - 2015.06
- Managed brand marketing projects from planning stage through execution, planned and hosted trade shows and spearheaded exhaustive follow-up of leads and prospects.
- Worked closely with creative teams on designing packaging labels that reflect the brand image.
- Analyzed competitive landscape data to develop strategies for increasing market share.
- Prepared monthly reports on brand performance metrics, including sales, ROI, and KPIs.
Marketing Specialist
PepsiCo International
Riyadh
2008.05 - 2010.03
- Utilized full range of marketing tactics and tools to drive lead conversion and quality across multiple channels.
- Tracked results for marketing initiatives and developed dashboards to share with stakeholders.
- Collaborated with subject matter experts and other marketing team members to produce marketing materials.
Business Analyst
PepsiCo International
Al Khobar
2005.01 - 2007.04
- Managed projects and served as primary liaison between client and multiple internal groups to clarify goals and meet standards and deadlines.
- Developed innovative, fact-based and achievable strategies and operating models based on evaluations.
- Monitored competitive landscape to develop knowledge of prevailing trends, financials and operating drivers across multiple industry segments.
Head of Operations
Image Multimedia
Kochi
2003.08 - 2004.09
- Managed budgets for operations departments and ensured cost-effectiveness.
- Provided leadership, mentorship, and guidance to team members in order to foster a collaborative work environment.
- Identified potential risks associated with operations activities and developed mitigation strategies.
IT Consultant
Neoquest International
Bander Seri Bagwan
2003.01 - 2003.07
- Prepared and implemented project for setting up IT training division for company.
- Prepared Market Research, Services and Marketing strategy, Marketing and Sales strategies, Competition and risk analysis.
- Executed training order for training 220 personnel from Ministry of Defense for Microsoft Office and Microsoft Certified Systems Engineers.
Center Manager
Aptech Limited
Abu Dhabi
1993.06 - 2002.12
- Coordinated monthly budgets, managed profit and loss and consistently met desired margin targets.
- Delivered exceptional client experiences through hands-on leadership of associates and managers.
- Evaluated building condition, workflow and service quality to keep operations in compliance with requirements.
- Motivated and led team members to work together to achieve targets.
Education
High School Diploma -
Aptech Limited
India06.1993
Bachelor of Science - Chemistry
University of Calicut
India06.1992
Skills
- Strategy Development
- Account Management
- Brand-Building Strategies
- Business Development
- Business Growth and Retention
- Sales Presentations
- P&L Management
Timeline
National Sales & Marketing Manager
Global Water Bottling Company
2021.02 - Current
Manager - Sales & Marketing
Orange Bakery WLL
2019.01 - 2021.01
Brand Manager - Doritos & Cheetos
PepsiCo International
2015.07 - 2018.11
Assistant Brand Manager
PepsiCo International
2010.04 - 2015.06
Marketing Specialist
PepsiCo International
2008.05 - 2010.03
Business Analyst
PepsiCo International
2005.01 - 2007.04
Head of Operations
Image Multimedia
2003.08 - 2004.09
IT Consultant
Neoquest International
2003.01 - 2003.07
Center Manager
Aptech Limited
1993.06 - 2002.12
High School Diploma -
Aptech Limited
Bachelor of Science - Chemistry
University of Calicut
Similar Profiles
Ahmed Abdellatif AbdelhadiAhmed Abdellatif Abdelhadi
Small Branch sales manager at Health water bottling Co , Nova Water CompanySmall Branch sales manager at Health water bottling Co , Nova Water Company
Fabian MemeFabian Meme
Biochemistry Intern at Stee Water Bottling Company, Lagos, NigeriaBiochemistry Intern at Stee Water Bottling Company, Lagos, Nigeria
Shubham DubeyShubham Dubey
Warehouse Assistant at HEALTH WATER BOTTLING - NOVA WATERWarehouse Assistant at HEALTH WATER BOTTLING - NOVA WATER