RADWA MOHAMED YEHIA EL-ATFY
PMP Certified |Business Development – Telco | Project Manager | Technical Performance Management | Quality Control
Dubai
Summary
Technical and business development manager with over 22 years of experience in the fields of telecommunications and cybersecurity industries across the Middle East and Africa. Recognized for driving substantial growth through strategic partnerships and relationship management, shaping go-to-market strategies, and optimizing customer experiences. Posing a deep understanding of the mobile industry and market trends. Dedicated to using analytical skills and a collaborative approach to boost product adoption and create meaningful impact, with a focus on fostering community and connectivity in the region.
Overview
25
25
years of professional experience
2000
2000
years of post-secondary education
6
6
Certifications
Work History
Business Development Manager - Telco
Westcon UAE
06.2023 - Current
- Drove business growth in Cybersecurity sector resulting in doubling quotes intake annually through customer knowledge sessions, training, events and incentive program
- Maintained extensive knowledge of the Security Services Industry, focusing on key competitors solutions and services
- Cultivated and nurtured relationship with customers and partners through meetings, networking and other channels and act as a primary contact for all sales queries
- Go to market expert working in close link with Palo Alto Regional Sales Manager – Telco sector to guide Etisalat in the product journey to drive secure outcomes and increase the adoption of security products
- Built a strong sales pipeline to identifying 5 new business opportunities
- Advised Etisalat Sales on upselling Palo Alto Firewalls through addressing 10 customer needs
- Translated Etisalat enterprise requirements in building 3 new bundle plans to fulfil market needs
- Developed a sales incentive plan to fulfil the customer requirements and ensure doubling the business growth
- Proven experience in managing and kicking-off partner events of more than 300 attendees
- Articulating effective three sales presentations to Etisalat Sales and Solution Architect, VP's, Managers increasing vendor portfolio understanding product adoption
Access Network Planning - Governance & Quality Control Manager
Etisalat Misr
01.2015 - 05.2023
- Led Access Governance & Quality Control team, transforming strategies via technical dashboards and KPIs enhancing the operational efficiency by 30%
- Composed and delivered 20 engaging presentations for CEO, CTO, and Director forums, enhancing communication
- Implemented analytics and predictive 20 yearly KPI models by linking strategies with stakeholder collaboration
- Achieved 10% OPEX savings, totaling 50 million EGP, through productivity and quality improvements
- Led Mobile Broadband Program, which positioned Etisalat as a market leadership
- Created campaigns highlighting Etisalat as the fastest network, boosting customer trust via Speedtest by OOKLA
- Improved regional position through centralized Technical Department SPOC program with commercial alignments
- Increased employee engagement score by 24 points, enhancing workplace environment
RF Skill Center & Capacity Manager
Etisalat Misr
10.2010 - 12.2014
- Managed a team responsible for testing and analyzing of all features in GSM/UMTS and new RAN/BSS releases and new Radio equipment and solutions
- Validated and analyzed 4th operator impact on Etisalat Network
- Managed and developed new approaches for network capacity expansions while offering alternative solutions and provide forecasts for the major events
Radio Optimization Team Leader
Etisalat Misr
09.2007 - 09.2010
- Set 2G/3G optimization plans such as network capacity expansions and performance KPIs following the company strategy and goals and KPI enhancement projects such as frequency plans parameter audit and modifications and enhancing competitive position
- Developed strategic methods of National Roaming analysis and defining the areas of bleeding
- Collaborated with the financial department that led to strategic decisions to proceed in deployment or continuation of National Roaming
BSS & Capacity Team - Senior Trafic Engineer
Mobinil
10.1999 - 02.2005
Education
B.Sc. - Electrical and Communication Engineering
AIN SHAMS UNIVERSITY
Skills
Project Management
Agile
Risk Management
Collaboration
Problem Solving
Communication
Critical Thinking
Negotiation Skills
Detail-Oriented
Highly Organized
Target Driven
Business Development
Leadership
Certification
Project Management Professional (PMP), Project Management Institute, 10/01/22
Accomplishments
- Positioned Etisalat as the Fastest Mobile Network.
- Developed social media campaigns using OOKLA Speedtest Intelligence data, driving brand differentiation, customer trust, and impactful marketing.
- Achieved 10% reduction in departmental OPEX, amounting to annual savings of 50 million EGP.
- Increased sales pipeline through various customer engagements from sales and technical awareness and sales incentives.
- Organized partner events with over 300 attendees.
- Led initiatives that improved employee engagement score by 24 absolute points.
Timeline
Business Development Manager - Telco
Westcon UAE
06.2023 - Current
Access Network Planning - Governance & Quality Control Manager
Etisalat Misr
01.2015 - 05.2023
RF Skill Center & Capacity Manager
Etisalat Misr
10.2010 - 12.2014
Radio Optimization Team Leader
Etisalat Misr
09.2007 - 09.2010
BSS & Capacity Team - Senior Trafic Engineer
Mobinil
10.1999 - 02.2005
B.Sc. - Electrical and Communication Engineering
AIN SHAMS UNIVERSITY
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