Reem Al Khalifa

Project 1: Politics and Merchandising Role Study

• Conducted research on the impact of merchandising in politics
• Managed repositories and organized data for analysis
• Assisted in information coding tasks

Project 2: Boston Public Schools Lottery System Study

• Contributed to a study analyzing issues in the Boston public schools lottery system
• Conducted recruitment efforts for the study Sourced relevant research materials and literature
• Assisted in Institutional Review Board (IRB) compliance and paperwork maintenance

• Managed digitization of paper records.
• Reduced document retrieval time by creating a streamlined indexing process.
• Oversaw social media platforms for the office
• Coordinated and executed event planning initiatives

• Collaborated closely with others to develop new surveys and questionnaires, test survey links and proofread documentation.
• Consulted with clients to identify survey needs and specific requirements such as special samples.
• Entered responses from survey participants into internal database using SPSS to later compile reports or conduct analysis.

• Created and managed social media campaigns to increase brand engagement.
• Assisted in creating written, video and image content for marketing channels.
• Conducted market research to identify new opportunities and target markets.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

• Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
• Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
• Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.
• Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
• Took part in the Emerson-Blanquerna Center for Global Communication Conference in Washington D.C and was given a panel at the Boston Pre-Summit

• IronMan 70.3 December 2014, 2015, 2016, 2017 and Spartan ‘Sprint' Race 2016, 2017, 2018
• Working at aid-stations at Spartan ‘Sprint' Race and Ironman 70.3 Triathlon
• Spartan Race: Team run at the end of every shift (5KM, 20 Obstacles)
• Spartan Race! Finisher Medal