SARAH ULHAQ
Manama
Summary
My experience includes internal communications, public relations, product launches, campaign development and market positioning. I pride myself on having excellent communication and problem-solving abilities with a decisive and proactive leadership style.
Overview
17
17
years of professional experience
Work History
Regional Marketing Manager
American Express Middle East
02.2021 - Current
- Strategized and implemented annual marketing plans for all products and Card members across the MENA region
- Launch 1 product revitalization in the UAE market
- Launch 3 key regional partnerships
- Being the focal point across business units to curate bespoke campaigns targeted at premium Card members, with the purpose to drive revenue
- Custodian of the AMEX brand to ensure all business-related materials and communications adhere to global brand guidelines
- Analyze all marketing campaigns performance against KPIs to determine success, adjust and adapt when necessary
- Review market intelligence and trends to ensure competitive advantage in its offerings, including launching and revitalizing new and old products
- Manage all project budgets, track and maintain monthly to ensure budget utilization is in line with business performance KPIs
- Lead advertising agency in the development and implementation of all communications
Consumer Acquisition & Marketing Specialist
American Express Middle East
02.2014 - 02.2021
- Identified digital acquisition partners and designed and implemented Card Acquisition campaigns to generate 10,000+ leads that translated to profitable Card members
- Evaluated performance of campaigns, partners and leads mix to assess lead conversion success rate
- Coordinated with sales teams to assess individual market needs resulting in the development of bespoke campaigns to effectively target each market
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Onboarded new team members and coached personnel in marketing tasks.
- Collaborated with cross-functional teams to develop and implement market research strategies.
Corporate Marketing & Account Development Manager
American Express Middle East
02.2012 - 02.2014
- Retained and expanded the existing relationship of 200+ Accounts focused on maximizing expenditure, growth and reduction in attrition
- Investigated spend behavior of corporate clients to expand the charge volume in B2B commodities and Travel and Entertainment
- Serviced existing customer accounts and found opportunities for growth within sales territory.
- Developed account planning strategies, sales opportunities and accounts with growth potential.
- Called on new and existing customers targeting specific lists, AOPs and products.
Assistant Store Manager
Majid Al Futtaim
02.2010 - 01.2012
- Analyzed market trends to predict customer demands, monitor local competitors and initiate sales techniques to increase sales
- Managed the merchandising, presentation and inventory, ensuring all promotions, layouts and pricing policies are implemented and current
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Rotated merchandise and displays to feature new products and promotions.
- Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement.
Department Manager
M. H. Al Shaya
09.2008 - 01.2010
- Prepared staff schedules and routines and conducted trainings and team workshops on customer service to ensure all staff lead by example
- Organized all in-store merchandising for all business campaigns, launches, sale preparation and stock takes
- Ensure all operating procedures and documentation are per policy in order to be audit compliant
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
- Defined clear targets and objectives and communicated to other team members.
Education
B.Sc. - Business Marketing
UNIVERSITY COLLEGE OF BAHRAIN
Sar01.2007
A-Levels - Business Studies, Psychology, Design Technology, General Studies
ST. CHRISTOPHER’S SCHOOL
Isa Town01.2004
Skills
- Market report presentations
- Campaign development
- Social media engagement
- Communication
- Fostering Innovation
- Negotiation
- People Management
- Problem Solving
- Microsoft Office (Excel, PowerPoint, Word)
- Salesforce Marketing Cloud
Languages
English
Urdu
Hobbies and Interests
- Make-up Artistry
- Swimming
- Cooking
- Volunteering at Animal Shelters
- Weight-lifting
Personal Information
- Date of Birth: 06/11/85
- Nationality: Bahraini National
Timeline
Regional Marketing Manager
American Express Middle East
02.2021 - Current
Consumer Acquisition & Marketing Specialist
American Express Middle East
02.2014 - 02.2021
Corporate Marketing & Account Development Manager
American Express Middle East
02.2012 - 02.2014
Assistant Store Manager
Majid Al Futtaim
02.2010 - 01.2012
Department Manager
M. H. Al Shaya
09.2008 - 01.2010
B.Sc. - Business Marketing
UNIVERSITY COLLEGE OF BAHRAIN
A-Levels - Business Studies, Psychology, Design Technology, General Studies
ST. CHRISTOPHER’S SCHOOL
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