Shibu Thomas
Kingdom Of Bahrain
Summary
Highly competent, results driven Sales professional with over 18 successful career years in both international and local FMCG companies in the Middle East & India.
Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives.
Inspiring manager with extensive experience in FMCG, 15 years of experience in leadership roles. Skilled at decreasing downtime and spending while increasing sales and customer satisfaction. Organized and dedicated to streamlining procedures.
Overview
31
31
years of professional experience
Work History
Head of Sales Operations
BMMI
Bahrain
03.2017 - 09.2022
- Profitable turnaround and year on year growth of the Consumer Business worth $100M+ Productively managed the business and sales operations of BMMI’s FMCG division, responsible in growing sales, profit, and volumes for a varied portfolio of 20 agencies under Food, Non-Food, and Beverage brands including Red Bull, Colgate, Henkel, Vileda, Mars Confectionery, Japan Tobacco, Foster Clarks etc
- Led and managed a team of 110 employees in the division to strengthen sales & volumes.
- Implemented various process improvements to streamline operations and reduce costs.
Marketing & Business Development Manager
The Coca-Cola Bottling Company - GCC
Bahrain
02.2007 - 02.2015
- Created and executed relevant customer and consumer centric Trade Marketing and engagement strategies, driving commercial revenue growth
- Drove differentiation in the market by supporting and managing marketing programs to strengthen reach and acceptability for Coca- Cola brands
- Managed the Business Development function that helped the Sales team develop newer channels and opportunities in the market.
- Best in the industry relationship management with key customers and accounts
- Led a market research team to analyze and identify potential business opportunities.
- Identified target markets, developed effective positioning strategies, and created campaigns to promote products or services.
Country Manager
Baskin Robbins - Dunkin Brands
Bahrain
01.2003 - 01.2007
- Tripled outlets count in 3 years recording the best growth in GCC
- Record increase in annual volumes & profits year on year
- Recognized for setting up exclusive brand presence during the Formula 1
- Awarded Best Country Operations turnaround twice for outstanding performance in overall revenue growth.
- Developed and implemented country-specific strategies to increase market share.
Assistant Manager - Business Development
The Times of India
09.2000 - 03.2003
Assistant Manager - Marketing, Sales and Business Development
The Indian Express
01.1995 - 01.1999
Assistant Manager, Sales and Marketing Operations
Europe Car International
01.1992 - 01.1995
Education
Bachelor of Commerce -
University of Pune, India
Skills
- Sales and Marketing Management - Sales strategies, DME, A&P, orchestrating marketing campaigns that effectively reinforce and help build brands
- Operations and Business Management- Proven ability in strategic operations and sales planning
- Revenue Growth Management- Directing, managing, and contributing to leadership in operational and financial management to develop business
- Channel Development – Skilled in handling new market development ( MT/ TT/ HoReCa) Proficient in developing new sales channels through partnerships, setting up new networks in alignment with business development strategies
- Communication and Interpersonal Skills – Firm believer of participative style of management to encourage ideas and decision making at all levels whilst demonstrating a consistent, clear, inclusive, and fact-based communication style while influencing internal and external stakeholders including high-level customers when deciding on the most appropriate strategy and action plan
- Training & Development - Hire and coach all sales positions to develop their skills and meet targets
Training & Development
- Performance Leadership – BARNUM (Experience Compression Laboratory)
- Collaborating for Value- Key Account Customer Management at The Coca- Cola Company
- Building Performance through Retail Audit – AC Nielsen
- Right Execution Daily - The Coca–Cola Company
- Shopper Insights' & Marketing’- The Coca- Cola Company
- Coca-Cola’s 'Way of Marketing' and 'New Products Development and Innovation’.
- Professional Training Programme- ' Marketing& Selling Skills, - The Times of India.
Timeline
Head of Sales Operations
BMMI
03.2017 - 09.2022
Marketing & Business Development Manager
The Coca-Cola Bottling Company - GCC
02.2007 - 02.2015
Country Manager
Baskin Robbins - Dunkin Brands
01.2003 - 01.2007
Assistant Manager - Business Development
The Times of India
09.2000 - 03.2003
Assistant Manager - Marketing, Sales and Business Development
The Indian Express
01.1995 - 01.1999
Assistant Manager, Sales and Marketing Operations
Europe Car International
01.1992 - 01.1995
Bachelor of Commerce -
University of Pune, India
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