Vinay Sharma
Marketing And Sales Manager
Dammam
Summary
Recognized as a goal-oriented manager and an expert in all kinds of Coatings & Construction Chemicals with 25+-years’ variegated
Professional experience spread-over 6 companies, cultivating an ever-widening Client-base, delivering Results. Heralding a mission to share the Technological Brilliance of Coatings and Building Materials, driving a Client-friendly approach for
developing New Business Opportunities,
I am on the lookout for a Senior Managerial position in upcoming Corporate ventures, inspiring growth prospects.
I am linguistic and have inquisitiveness to learn local languages where I stay.I catch up languages very fast.This is the reason I am
fluent in a handful of Indian language and Basic Arabic as well.
I like working on priorities and strongly believe in Team Work.If selected I will deliver results relatively quickly through my
knowledge,skills,postive minset,hard work,dedication and team work.
Overview
8
8
years of professional experience
16
16
years of post-secondary education
4
4
Certificates
Work History
National Sales Manager
3M
01.2014 - 06.2015
- 11/1/2009 ‑ jotun
- Projects, Expansion of New Office Building and Warehiuse -Responsible for Branding of newly constructed and old offices as per Jotun identities and guidelines.The work was completed completed in May 2014.I was also a part of Project team for the Expansion project
- Was in charge for the inauguration ceremony of Powder SA which was appreciated by top management in Norway., Worked in, India Limited as National Sales Manager based in Bangalore
- Products Handled-FBE and Protective Coatings for CPP Division
- Job Responsibilities- -Assist in laying out strategy document for 3 years
- Achieving Sales Targets of US $ 26 Mn -Appointing and handling Dealers/Channel partners
- Personnel Responsible-
- Responsible for handling a sales team of 4 personnel across India
Marketing Manager (KSA) & Sales Manager
Jotun Powder Coatings Saudi Arabia Co Ltd
01.2010 - 01.2015
- Role-
- Sales Management for the Eastern Province in KSA
- Achieving Top and Bottom Line -Regional KPIs like Volume, Value and Gross Profit so as to assist the company in achieving its EBITA on a long term and short term basis
- Customer base is
- B2B and B2C
- Maintain regular customer contacts with customers by regular visits in order to maximize sales volume and market share in cooperation with the segment managers
- Define, implement and monitor the sales budget in the region by analyzing sales data on a monthly basis to ensure that sales targets are being met and that budgeted profitability is secure
- Maintain customer relationships at all levels to retain Jotun’s brand and professional image
- Ensure that DSO targets are met -Coordinate with Laboratory, CSD, Sales, Specifications Managers and regional powder segment on all development matters to provide timely information to internal and external customers
- Cutting the tail by appointing dealers in the region to reduce complexity for small customers and small batches thus to help operations in optimization
- Marketing Role-
- External Marketing- -Continuous Improvement in visibility of Jotun in KSA by means of participation in
- Seminars,Road shows,working on Single Source Solution concept for participation in Seminars thus show casing Powder Coatings to the market
- Manage all marketing related activities – new product launches , internal and external, training of the sales team with regards to new products, participation in exhibitions / conducting seminars , managing all external communication etc
- Internal Marketing- -Innovation Sales-Achieving targets and assisting in Sales Continuity of Product Cycle and
- Replacement
- Warranty handling and process to it via Customer Relationship management and getting it through Company procedures
- Continuous Market Research to evaluate approximate size and Jotuns/competitors position
- Competition SWOT Analysis - Collecting Customer Insights and driving it internally towards development of innovation solutions for customers
- Networking with Paints Saudi/Segment/Regional marketing PC for PR/Communications etc both internally and externally
- Ensuring the corporate identities are followed in our daily practices by all and ensuring optimum brand positioning as per corporate guidelines
- Planning and arranging for collaterals for Powder Saudi -Price Management to achieve optimum profitability
- Internal and External Branding -Organizing Giveaways
- Conducting Market Surveys via Enalyser -CRM Super User-Responsible for CRM in Saudi for Powder Unit
- Additional Responsibilities/Qualities -Excellent Presentation Skills -Both internally and Externally
- Responsible for Powder School training sessions and certified Sales Force Trainer to train fresh
- Sales Recruit within the Region
- Qualified SFT 1
National Sales Manager
3M India Limited
Bangalore
01.2008 - 06.2009
- Technical Specification & and also looking after(Functional-Pipe lines)- -Achieved Architectural specifications in their master specs with key speficiers like Dar Al
- Handasah,Saud Consult etc -Penetrated the Project chain with Project Owners, Contractors, Fabricators and Coaters
- Worked with Saudi Aramco,Sabic and SWCC for specifying Premium Functional Products and ensuring smooth sales of commodity
- SWCC specifications.
Marketing Manager
Jotun Powder Coatings SA Ltd
01.2013 - 1 1
- Achieved what was desired in the architectural segment and then moved on to marketing to understand more into marketing
- Work involved- - Continuous Improvement in visibility of Jotun in KSA
- Handling Innovation in KSA
- Warranty handling as per company policies
- Market Study, Competition SWOT and Shares
- Networking with Paints Saudi/Segment/Regional marketing PC for PR/Communications -Ensuring the corporate identities are followed
- Planning & Organizing for optimum collateral
- Collecting Customer Insights and driving it internally towards development of innovation solutions for customers
- Boosted Innovation Sales from 1% to 4.9% (YTD),by customer discussions and liasoning with
- Sales Team
- CRM Super User for Powder Unit Saudi Arabia-Well versed with MS office/Excel/CRM
- Excellent Presentation Skills -Both internally and Externally., Developing Marketing Dpt
- Successfully established a new marketing department in the unit
Architectural Sales
01.2012 - 1 1
- Have grown the architectural business by around 300% which has contributed strongly in the companies growth.
Sales Manager
Jotun Powder Coatings
01.2010 - 1 1
- Architectural,Central Region & Specification Manager
Sales Manager
Jotun Powder Coatings
01.2009 - 1 1
- Architectural & Central Region -Increased market share of Architectural Segment in KSA by ensuring sustainable yearly contracts with Alupco despite aggresive competion from Dupont
- Increased market share of Architectural segment to 62% from 23%
- Increased profitabilty of the unit by achieving Premium Product sales to projects by specifying and driving the project sales of both KSA and UAE in coordination with specification manager
- UAE unit
- Laid a stong base for projects and got into the master specifications
- Increased Customer base in Central Region along with share
- Personel Responsibilities -Responsible for two sales executives in Riyadh Region
- Developed the sales team by proper coaching and clear objectives -Monitor project follow up by sales personnel/Single Source Solution through periodical project report and to ensure that all projects are followed up closely
- Co-ordinate with customer service department, production, technical service and laboratory to ensure prompt delivery, good technical service and product availability
- Develop sales team by training and coaching -Joint visits/individual visits to key customers with sales personal/self to support , develop and ensure good customer service
- Project Mapping-such that the solutions offered are a win-win preposition through- out the project chain by offering Architectural Products & Solutions to Architects, Consultants, Project
- Owners, Contractors, Fabricators and Coaters
- Thus driving the complete project chain
- In turn a clear vision to see that the company will have long sustainable profitable sales and growth
- Helped the organization to achieve No-1 position in 3 years in Architectural
Regional Sales Manager
International Paints, Akzo Nobel Coatings
01.2003 - 1 1
- Northern India -Resonsible for Sales and business development of Northern Region -India
- Converted Low end commodity paint systems to ultra premium systems with uniqueness in specifications
- Drove project sales in Architectural
- Ensured Specifications are encorporprated in Oil & Gas and Power with specifiers like EIL and owners like GAIL,NTPC,NHPC and Power Grid
- Appointed channel partners and distributors for Northern Region
- Personel Responsibilty- -Started off alone as Area Sales Manager and then later got promoted to Regional Sales
- Manager
- Managed a sales and specification team of 6 people
- Achievements-
- Won all Architectural projects with Delhi Metro Rail Corp,Delhi Airport,Flyovers,Bridge and
- Common Wealth Games Stadia
- Contractors handled-L&T,Gammon India,PSL,Punj Lloyd
- Pipe Coaters-Handled and won a preffered supplier status for Jindal Saw pipes,PSL,Maan
- Industries
- Introduced Passive Fire Protection in New Delhi and won most of the projects by interacting with
Assistant Sales Manager
Cheif Fire Office, Shalimar Tar Products Limited
01.1999 - 1 1
- Oversaw Business expansion in India, particularly Northern region, marketing and selling entire range of Construction chemicals in India
- Improved Sales of the company during the tough years of recession
- Duties- - Liaison with customers’ organizations and turnkey-contractors for new business deals, at the same time garnering new tie-ups through existing client-base and consultants, providing customer-friendly service at various stages
- Improved sales of standard products in Northern region and expanded client base, viz: DTTDC,
- DMRC, NTPC etc
- Meeting budgeted forecast in successive years
- Regular meetings with top consultants and Architects like C.E.S ,Gherzi Eastern , etc for specifying construction chemical range to them
- Was also involved in selling Floor Coatings and
- Floor Hardners to them
- For admixtures I was involved in trials at site running through achieving the desired workability of Cement concrete by Savings in Cement by adding super plasticizers
- For Concrete Repairs we got our products like SBR(Styrene Butadiene Rubber) approved for
- Repairs and was also involved in its application
- For Waterproofing -It was Cement based Acrylic coatings and crystalline coatings for Sunken
- Areas which were successfully sold as a solution.
Sr.Sales Engineer, -Senior Sales Engineer
Roffe Construction Chemicals
Mumbai
01.1996 - 1 1
- Marketing and selling company’s construction chemicals and obtaining repeated approvals from Mumbai’s leading Consultants in the industry
- Work involved Sales of Construction Chemicals to Developers/Contractors /Industries/Distributors
- Products Sold-Super Plasticisers/Tile Adhesives/Concrete Repair Compounds/Floor
- Coatings/Water Proofing Coatings and Admixtures
- Architects like Hafeez Contractor etc approved our systems and thereafter we used to sell.
Sr.Sales Representative, Senior Sales Representative
Rajdoot Paints Limited
01.1995 - 1 1
- Responsible for marketing of Industrial Paints to Dealer-based market segments.
Project Executive
Suncem Surface Coatings Pvt Ltd
01.1993 - 1 1
- Responsible for marketing Cement paints and involved in documenting specifications in close liaison with Architects and Consultants in the industry.
Education
PGDBA(Post Graduate Diploma - Business Administration, Business Administration-Marketing
01.2009 - 1 1
MBA - undefined
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01.2004 - 1 1
Civil Engg
07.1993 - 01.2005
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01.2015 - 01.2020
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01.2014 - 01.2014
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
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01.2015 - 01.2020
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01.2014 - 01.2014
National Sales Manager
3M
01.2014 - 06.2015
Marketing Manager
Jotun Powder Coatings SA Ltd
01.2013 - 1 1
Architectural Sales
01.2012 - 1 1
Marketing Manager (KSA) & Sales Manager
Jotun Powder Coatings Saudi Arabia Co Ltd
01.2010 - 01.2015
Sales Manager
Jotun Powder Coatings
01.2010 - 1 1
Sales Manager
Jotun Powder Coatings
01.2009 - 1 1
PGDBA(Post Graduate Diploma - Business Administration, Business Administration-Marketing
01.2009 - 1 1
National Sales Manager
3M India Limited
01.2008 - 06.2009
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01.2004 - 1 1
Regional Sales Manager
International Paints, Akzo Nobel Coatings
01.2003 - 1 1
Assistant Sales Manager
Cheif Fire Office, Shalimar Tar Products Limited
01.1999 - 1 1
Sr.Sales Engineer, -Senior Sales Engineer
Roffe Construction Chemicals
01.1996 - 1 1
Sr.Sales Representative, Senior Sales Representative
Rajdoot Paints Limited
01.1995 - 1 1
Civil Engg
07.1993 - 01.2005
Project Executive
Suncem Surface Coatings Pvt Ltd
01.1993 - 1 1
MBA - undefined
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Accomplishments
- Successfully completed the JMA course and am implementing the learnings to daily work
- 4/10/2012 ‑ 4/15/2012 Arun Kumar and Denis
- CRM Super User Training successfully completed the CRM Super User training and am currently a super user of CRM 10/10/2011 ‑ 10/15/2011 Karl Henrik Burud
- Train the trainers SFT1
- Successfully completed the SFT1 train the trainers course 6/20/2011 ‑ Fayez Aldawamawi
- BMT
- Completed the BMT training course 10/20/2005 ‑ 10/30/2005 Akzo Nobel UK proGress
- In house training in New Castle on selling skills
Certification
Excellent Written: Some
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