Yasmeen Al Mulhem
Business Development & Relationship Manager
Dubai
Summary
Dynamic and results oriented Business Development and Relationship Manager with a proven track record of driving revenue growth and expanding market presence. Adept at identifying emerging opportunities through market analysis and leveraging data driven strategies to negotiate high value deals. Skilled in strategic planning, customer centric engagement, and competitive market positioning, consistently contributing to organizational success and sustainable business expansion.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Business Development Manager
Packman Portal LCC
Dubai, UAE
03.2022 - 11.2024
- Organized and managed a large-scale virtual/physical event for 35 online business vendors, overseeing end-to-end logistics, vendor onboarding, and stakeholder communication
- Coordinated vendor schedules, technical setups, and promotional materials, ensuring seamless participation and alignment with event goals
- Generated engagement through strategic promotion and collaboration with influencers
- Partnered with professional event planners to ensure cohesive execution of the event's vision, including consistency, branding, and attendee experience goals
- Researched and evaluated potential venues, negotiating contracts for a final location that balanced accessibility and cost-effectiveness
- Addressed last-minute changes and vendor delays alongside planners, minimizing downtime and maintaining a 95% attendee satisfaction rate
- Identified and onboarded influencers whose audience aligned with the brand's target market
- Scouted and onboarded influences relevant to the online business niche, aligning their content calendars with the event's promotional timeline
- Collaborated with influencers to create pre-event buzz
- Scouted and selected models, ensuring alignment with the brand's identity and target audience
- Negotiated contracts and partnerships with influencers, ensuring cost-effectiveness and ROI for clients
- Oversaw budgeting for photoshoots, ensuring all expenses stayed within allocated limits
- Monitored campaign performance, providing clients with detailed reports on engagement, reach, and conversions
- Assisted the sales team in onboarding new businesses to the e-commerce platform, ensuring a seamless transition and setup process
- Develop leads and engage with prospects (SMEs) through Instagram and Facebook to convert them into new members
- Collaborated with creative teams to ensure visuals aligned with the brand's aesthetic and marketing goals
- Enhance revenue generation and establish new business opportunities
- Anticipate future trends and develop strategic approaches to optimize potential benefits
- Managed account management, evaluating client requirements and determining appropriate solutions
- Acted as the primary point of contact for client inquiries, resolving issues promptly to ensure high customer satisfaction
- Oversee and assess influencer postings to guarantee the effectiveness of the campaigns
- Worked hand-in-hand with event planners to synchronize timelines, troubleshoot onsite logistics (e.g., booth layouts, and AV setups), and ensure 100% adherence to safety and compliance standards
- Managed influencer participation during the event, including booth takeovers
- Provided support to new clients, helping them understand platform features and maximize their online presence
- Conducted regular check-ins with clients to gather feedback and identify opportunities for improvement
- Planned and executed professional photoshoots to create high-quality visual content for the company's e-commerce website
- Managed logistics, including scheduling, equipment, and on-site coordination, to ensure the smooth execution of photoshoots
- Collaborated with influencers to create and execute advertising campaigns for online businesses registered on the platform
- Generated new business with marketing initiatives and strategic plans.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Negotiated lucrative contracts with suppliers and vendors, securing favorable pricing and terms for the company.
- Represented company and promoted products at conferences and industry events.
- Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
- Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
- Conducted market analysis to identify trends and adjust business strategies accordingly.
- Optimized operational processes for cost savings, analyzing existing procedures and implementing improvements.
- Strengthened client relationships, conducting regular follow-up meetings to ensure satisfaction and uncover additional needs.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Built relationships with customers and community to establish long-term business growth.
- Managed accounts to retain existing relationships and grow share of business.
- Develop a comprehensive calendar of annual fashion events to showcase design innovations and collections effectively.
- Engage in negotiations with venue management companies concerning pricing structures and potential exclusive agreements.
- Prepare the event's necessary materials, including branding elements, floral arrangements, fittings, layouts, and models.
- Develop and execute comprehensive project plans while providing on-site support during events to ensure that operations proceed according to the established objectives.
- Make sure social media influences cover the brand and design events.
- Improved department efficiency by streamlining and implementing policies and processes.
- Established effective relationships with key stakeholders both internally and externally for increased collaboration opportunities.
- Enhanced communication between team members by organizing regular meetings and fostering open dialogue.
- Utilized data-driven decision-making techniques to inform strategic planning processes and measure progress towards goals.
- Enhanced public trust through community policing efforts, organizing and participating in public safety workshops.
- Conducted thorough investigations into complex cases, leading to successful resolution of numerous high-profile incidents.
- Implemented feedback system from community, using insights to guide policing strategies and improve public relations.
Education
Bachelor of Arts - Marketing
01.2010 - 03.2014
Skills
Event Management
Business Development and Planning
Strategic Alignment
Problem-Solving
Revenue Generation
Campaign Coordination
Client Relationship Building
E-Commerce Marketing and Onboarding Specialist
Photoshoot Planning and Coordination
Customer Service
Sales and Marketing
Project Management
Timeline
Business Development Manager - Packman Portal LCC
03.2022 - Current
American University - Bachelor of Arts, Marketing
01.2010 - 03.2014