

Visionary and performance-driven Business Head with 20+ years of leadership experience across FMCG and Beauty distribution in the GCC. Proven expertise in P&L management, digital transformation, brand expansion, and high-performing team development. Recognized for leading L’Oréal’s digital and e-commerce transformation, launching B2B & B2C platforms, and integrating AI-driven business intelligence to strengthen forecasting accuracy, trade visibility, and ROI. Skilled in partnering with global principals, navigating complex retail landscapes, and delivering sustainable top-line and bottom-line growth.